Questions to ask a Digital Marketing Agency Before Hiring
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Digital marketing will only become more complex as consumer behavior changes along with the expanding marketing technology landscape. Therefore, one must admit that you need extra brains and pairs of hands to set benchmarks, manage projects, strategize the workflow, and interpret data.
If want to speed up growth and streamline operations, have to constantly keep a check on what’s working and what’s not in the marketing sphere.
Here, the decision to hire a digital marketing agency becomes a viable alternative. A digital marketing agency can do wonders for your business, from helping you build a strategic inbound marketing strategy that will attract and convert leads to developing a website that works for you.
The Most Important Consideration When Hiring an Agency
Many agencies talk about what they do and what they sell and make it the strategy for your brand. But, 99% of the time, such strategies are a copy/pasted version of what they did for their previous client.
For instance, if you ask an advertising agency how to solve those challenges, they will tell you the solution is more ads. Similarly, if you inquire a content marketing agency about it, they will say more content. Ask a social media company, and they will tell you the answer is more social media activity.
Your business has unique challenges and Characteristic goals. The strategy that worked on some of the agencies’ previous clients may not work for you. Therefore, if you are considering hiring an agency, you need to hire somebody who knows the right strategy according to your specific objective to bring you compounding growth.
Questions to ask a digital marketing agency
Here’s a list of five questions you should ask a digital marketing agency before hiring them.
What Goals Are You Setting for My Project?
The first question companies need to ask digital marketing agencies is what goals they will see for their project. Marketing agencies need to break the client’s goals down based on thorough research of their industry, site, and site traffic.
If the digital marketing company you are approaching tells you that they look at existing conversion rates, traffic, and more, to analyze how much they can reasonably improve your growth in a specific period, then yes! It’s the right fit for you!
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What KPIs Do You Track?
Most quality digital marketing agencies track diverse KPIs ranging from search engine rankings metrics on your site to your PPC campaign’s overall performance. The metrics any agency would measure will depend on your company’s unique goals. However, you have to make sure that they prioritize monitoring KPIs like content offer downloads, landing page traffic, click-through rate, and, of course, your conversion rate.
When can I expect results?
Do not fall for the trap that most digital marketing agencies use. Ask the digital marketing firm you’re considering hiring about when you can expect results. If they say “immediately”, consider walking away because organic search results cannot bring results overnight.
Search engines require time to crawl your site and then index it depending on the information they find. It refers to the fact that organic search results can take weeks and even months to show improvement.
On the other hand, social media advertising campaigns or a paid search may be able to deliver you results immediately. But remember that both organic and paid campaigns have different outcomes.
If the company you are considering hiring takes the time to explain why your organic search results will take time and how exactly you’ll see results, you can hire them.
What was your track record for businesses you have worked with?
Most agencies will tell you that they know everything from SEO to PPC and can address all your marketing needs. But remember, that not all of them can do what they say. You may check the skills of a team expert of the marketing agency and the results they brought to the businesses they have worked with.
Conclusion
A digital marketing agency can help you draw in leads, bring traffic to your sites, convert leads into customers and generate more ROI. However, you must ensure you trust somebody who genuinely knows their job and can make a difference. The questions mentioned in this article will help you choose the right marketing agency for your business.