A quick guide to preparing for Amazon's peak season
This guide will equip you with the knowledge you need to navigate Amazon's peak season. We'll provide you key dates and essential tips to help you take advantage of this high-stakes period. So, grab your calendars, and let's dive in!
Key dates for Amazon sellers in 2024
Amazon's peak season is a golden opportunity, but savvy sellers can capitalize on year-round sales spikes by strategically timing promotions and optimizing listings for seasonal holidays and trends. Here are the most important dates that you need to add to your marketing calendar:
January
While holiday shopping takes center stage in December, many retailers extend the savings into the new year with discounts. Keep in mind that consumers are now accustomed to these post-holiday sales and have come to expect attractive deals throughout January. Unsurprisingly, products that support healthy New Year’s resolutions, like fitness equipment and health food items, often experience a surge in sales during this period.
February
February is marked by two major retail events: Super Bowl Sunday and Valentine's Day. Get ready for touchdown sales in the lead-up to Super Bowl Sunday when jerseys, team gear, and party supplies fly off the shelves. Then, love takes center stage on Valentine's Day with chocolates, flowers, and jewelry on people’s shopping lists.
March
March bursts onto the scene with warmer weather and a calendar full of global celebrations. From honoring amazing women on International Women's Day to the green-themed fun of St. Patrick's Day and the chocolatey joy of Easter, sellers can benefit from one of the many key dates in March:
April
During springtime, cleaning supplies and lighter clothes for the new season are popular picks for Amazon customers. If you sell planet-friendly products or gardening supplies, you should plan special promotions around the following two dates:
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May
In May, Mother’s Day is another popular gift-giving holiday, making it a good time to promote products that mothers would appreciate, such as jewelry, clothing, and spa products. In the US there’s Memorial Day, which sees increased sales in outdoor products such as grills, pool floats, and camping gear.
June
June is the first official month of the summer season so expect shoppers to be in the market for swimwear, sunscreen, and travel gear. Pride Month also begins so it’s a good time to promote products that celebrate diversity and inclusion such as rainbow-themed products or LGBTQ+ books. Finally, Father’s day is the perfect opportunity to advertise gifts for men, such as tools, electronics, and outdoor gear.
July
July marks a major event for Amazon sellers: Prime Day. This annual two-day event, exclusive to Amazon Prime members, features deep discounts and deals across various product categories. Similar to the holiday season, Prime Day presents a golden opportunity to attract millions of enthusiastic shoppers seeking exclusive bargains.
July TBC: Prime Day
End of the year peak season
The end of the year from September to December is the most profitable part of the year for many eCommerce. To get all the dates for this year's Amazon peak season until December, read the full version of the article on our blog.
Great to see a focus on key dates and strategic planning. Peak season is all about preparation, and this guide hits the mark