Radio it works!

I recommend that you get reacquainted with the merits of radio advertising and utilize the below when assessing what ought to be a part of your next media plan.
1.Radio is Everywhere- Over-the-air, online, satellite. Within your home, car, phone, stores, work……244 million people 12+ tune-in to radio each week according to the Radio Advertising Bureau.  That number represents 92% of the U.S. population.
2.Radio is Interactive- Streaming radio provider Pandora allows the consumer to weigh-in on their likes and dislikes, and provides more program elements than audio alone, like high-visibility online sponsorships.
3.Radio is Targeted- Radio has mass appeal, yet can be extremely targeted within the varied formats available.  For example, News and Oldies skew toward an Adult 50+ and Contemporary Hit Radio is programmed for the 18-34 demographic.
4.Radio is Flexible- Short lead times for negotiation and execution are acceptable practice. That makes radio a top consideration for any brand looking to get to market quickly –  for instance, a pharmaceutical brand needing to launch soon after  FDA and/or Med Legal approval.
5.Radio is Closest to Point-of Sale- In-Store Audio broadcasts in major grocery and retail pharmacies across the U.S. and can be the final influencer prior to the consumer making a purchase decision.
6.Radio is Emotive- Although it lacks the visual impact of television, a good radio ad can evoke the theater of the mind and be very powerful.
7.Radio is a Source of Information- In a time of crises, News stations are the go-to source for information.
8.Radio Reaches the Light TV Viewer-Radio reaches 80.4% of the 48.4% of adults who watch TV 5 p.m.-prime, and reaches 82.1% of the 51.6% of adults who don’t watch 5 p.m.-prime. (Source: Media Audit)
9.Radio is Local AND National- Advertisers can support any of the 270+ local markets such as New York, Philadelphia, Paducah…. or choose to purchase a schedule in national programming within a variety of formats such as news, music, talk or sports.
10.Radio is Creative- Multiple ad lengths (:10s, :15s, :30s, :60s) are the norm.  Creativity abounds!

While media innovation tends to happen in the digital sector, radio certainly has a lot in its favor.  The above are my top 10 reasons on why I like to recommend and execute radio campaigns.  Tell me your thoughts on why you love radio.