Redefining Company Culture

The global talent trends report 2022 by LinkedIn described how the company culture is undergoing a watershed moment due to the pandemic, automation acceleration, the rise of millennials and Generation Z, and the Great Reshuffle, which are all causing a crucible to be shaped. The workplace has evolved into a place where employees are demanding more freedom regarding when and where they work and a more holistic approach to their well-being.

Nowadays, forward-thinking employers are working with employees to make home a workplace—the days when companies could lure employees with perks like ping-pong tables and free snacks. A company's culture must be fine-tuned to meet the expectations of professionals to be treated as human beings first in order to attract, retain, and grow the talent that will lead to sustainable success.

The old way of working does not exist anymore, and flex culture is taking over. Employees want flexibility in their work schedules, how they work, and where they work, and they're willing to leave their companies if they don't get it. A strong, highly functional culture will work well no matter what time zone you operate in or what time of day you work. But this new freedom places new demands on company culture, which now must be able to provide equity for all employees regardless of location or working time.  

Employers are increasingly allowing workers to set their own schedules as employees have proven they can be trusted to complete tasks at their convenience. In companies worldwide, employees' mental, physical, emotional, and financial well-being are inextricably linked. Promoting well-being goes beyond health insurance and yoga classes. Today, well-being is more than just providing health insurance.

It's no secret that the pandemic has prompted employees to prioritize their well-being and to demand control over how they want to work. This insistence on work is what LinkedIn calls the Great Reshuffle.  

Data from LinkedIn indicates that job seekers have become more selective, viewing nearly twice as many job posts before applying in 2021 as they did in 2019. A company's message may be better served if it emphasizes flexibility, inclusive benefits, and internal mobility rates rather than challenging work, hypergrowth, or unicorn ambitions. 

A company's success in the Great Reshuffle won't be determined just by its ability to attract and retain talent. It will also need to figure out how to preserve and enhance its culture in the midst of a massive employee shuffle. 

Conclusion: 

Companies that can rethink how work is done will have the edge over their competitors. An enormous opportunity and a tremendous challenge await organizations across the globe during the Great Reshuffle. In the next century, those who can rethink the workplace constructs of the last century and reimagine how, where, and when work is done will be able to compete effectively.

As a result of the agency's commitment to allowing employees to create a work-life that complements their personal lives, they will have the opportunity to take responsibility for their own performance and welcome the chance to be measured by results rather than facetime. This rapid pace of change means that many of the best approaches will still come, and culture is dynamic, not static.  

The company culture is, however, being reshaped by employee recognition that they want to be seen as unique individuals rather than interchangeable widgets. As companies transform their cultures, emphasizing the importance of flexibility, well-being, and career growth, they will be able to consider the tactics outlined in this report, as well as develop their own.