🔴 REINVENTING BUSINESS: DIGITAL REVERSALS

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🔴 #REINVENTING #BUSINESS: #DIGITAL #REVERSALS

🔶️ One of the 60 forecasting principles in my book "THINK FUTURE" is that AI digitization reverses all processes.

🔶️ That phenomenon will continue to drive various mega trends in 2023+, and will evolve and manifest in what I call the #QAIMETA revolution.

🔶️ In terms of business, this is bringing at least 3 major shake-ups.

🔴 EMPLOYEE WORKPLACE SHAKE-UP

🔶️ What I call the Web Lifestyle is killing lifelong careers. A lifelong 40-year career with the same firm to get a gold watch is long-since over. Now, the "Great Resignation" and "Work-From-Home" are the final proof that people want to do what will best satisfy their personal life purpose, in the way they want to do it.

🔶️ This is also mainly due to another reversal. In the digital age, you do not need to physically "go" to work; it comes to you -- anyplace, anytime -- in a Metaverse mixed reality.

🔶️ Employees want Life-Work Integration -- not Work-Life Balance (another reversal) -- in an environment of #DEIB (Diversity, Equity, Inclusion, and Belonging) and #CSER (Corporate Social and Environmental Responsibility).

🔶️ Employers must embrace this new reality into their own purpose and culture if they want genuine employee engagement and loyalty. And empty office space must be converted into multi-use facilities.

🔴 CONSUMER MARKETING SHAKE-UP

🔶️ Old-time favorites in our lives, from music to products, always get replaced sooner or later. Embrace this reality.

🔶️ Amazon knows you better than you know yourself. AI Recommendations are killing brand favorites.  

🔶️ Similarly, in the Metaverse, consumer content will kill Ad Agency creative. Advertising is based on creating the myth and then the reality.

🔶️ But now, consumers create the brand reality with their own content and expectations of the brand. Indeed, they "own" and define the brand and its tagline. As such, most consumer advertising is in fact wasted time and money.

🔶️ Similarly, 1:1 consumer "pull" continues to kill mass market product "push". Digital Ad Blockers will prevail, and pay-wall media will collapse as fast as print media has collapsed.

🔶️ Digital consumers want a "wow" brand experience (CX) that caters to their personal tastes, not what some brand wants to ram down their throat.

🔶️ And any remaining brick-n-mortar shopping malls and stores must be converted into immersive multi-use facilities.

🔴 DIGI-TRANSFORM BUSINESS SHAKE-UP

🔶️ In tune with the above reversals, what I call Digital Ecosystem Platforms (DEPs) kill obsolete hierarchic companies.

🔶️ Again, since digitization reverses all processes, the Stakeholder community increasingly controls the business and the larger economy.

• Consumers own brands, not the companies.
• Employees own companies, not the employers.

🔶️ Successful company cultures are a rich blend of Employee Experience (#EX) and Consumer Experience (#CX) that drives superior results with #Stakeholder purpose.

🔶️ Winning companies use AI to DigiTransform (DX) themselves into vibrant multi-partner DEPs. Companies such as Amazon and Alibaba will dominate their industry and the global consumer economy.

🔴 IN SUM

🔶️ Successful companies will embrace these Digital Reversals and the #QAIMETA future. Those which fail to do so will continuously fall behind and will die.

🔴 Are you #QAIMETA ready?

🔶️ Every business needs a composite QAIMETA triad strategy.

🔶️ Message me for a free initial consultation on your QAIMETA options:

✅ Quantum Computing Strategy

✅ AI Digi-Transform Strategy

✅ Metaverse Strategy

🔶️ In any customized format for:

✅ Boardroom or CSuite #Briefing

✅ Employee Culture #Seminar

✅ Motivational #Keynote Speech.

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