The Relationship Business

Here at Tahzoo, we specialize in fostering connections.

When I think about the skills required to execute this mission, not only does it include a high level of expertise in the areas of marketing and thought leadership, it also means that we are excellent at building and maintain great relationships with our clients. Here are my thoughts on achieving precisely that:

You Care for Your Clients – Caring is not defined by how you feel, but by how you act. It entails a pledge to our clients' success, treating them with respect, and delivering our best efforts on their behalf. True care involves seeking a higher purpose in our relationship with them.

You’re a Servant – You put the client before yourself, before the company and before profit. With a servant's heart you assist your client in any way necessary to ensure their success. Zig Ziglar, a famous sales trainer, used to say, “You get what you want by helping others get what they want”.

You’re Honest – Honesty requires courage. Effective consultants have opinions and in a respectful way they share their perspective and experience. If the primary goal is to ensure the clients' success, then they need to hear from you what you really think. The better the communication, the stronger the relationship. Build the trust and have the confidence to engage your customer in the marketplace of ideas.

You Make Friends – I make friends with my clients. Many of my clients from earlier in my career are still friends. Your work is important, but a friendship creates a basis for trust. By sharing joy and cultivating friendly relationships, we strengthen the foundation of trust and collaboration.

You’re Patient – As agents of change, we acknowledge the challenges our clients face in adapting to evolving technologies and consumer expectations. Patience, accompanied by clear explanations and unwavering support, is key in guiding them through transformative journeys.

You’re Loyal - Trust is a function of consistency over time. Clients and partners alike need assurance that we stand by them through thick and thin, aligning our success with theirs.

You Check-in Regularly – If you have a great relationship with your client, then you’re continuously checking in to ensure that you share a common vision of success. Working together, building together, failing and succeeding together (all while pursuing a common definition of success) is what great relationships are made of.

You Have Fun – Find the joy in your work and share it. Enthusiasm is infectious and sometime your client will need your energy. All great relationships have an element of fun. Smile, laugh and find reasons to celebrate.

In essence, this business is not just about transactions; it's about cultivating meaningful connections that drive mutual growth and success. When considering the skill set crucial for fulfilling this mission, it's not just about expertise in marketing and thought leadership; it's also about excelling in cultivating and nurturing strong relationships with our clients.

Ultimately, we're in the business of relationships.