The Right Call to Action

Does your website's Homepage have the right Call to Action? If not - you're just throwing your digital marketing investment dollars right out of the window. Every website, Dental, E-Commerce, Automotive or otherwise should have Call to Action images, buttons and banners with an engaging response - that YOU want! But how do you encourage users to act? How do you create an effective Call to Action?

A Call to Action is the means to connect with a new user as they make a swift 1.5 millisecond judgement call to either stay on your website or leave. When coaching my clients, I first direct them to display an effective Call to Action. It is THE ESSENTIAL part of any website's Homepage. Every searchable website that Google crawls should have multiple Call to Action directives that it wants its users to complete; whether it's clicking on a special offer, filling out a contact form, signup for a newsletter or confirming your business location / phone number.

A Homepage "Call to Action" provides…

• Immediate website engagement
• Confirming the user has indeed found the best site regarding their search results
• A way to measure the success of your website
• Directs the user to easily navigate your website

So how then do you create an effective Call to Action? Contact me anytime to discuss your best Call to Action plan for your company website, social media channels and review boards. Wes McClelland (409) 670-3190 Mobile Phone (call or text)