The Right Font for Your Brand

When a business unveils its logo, it isn't something that's done at random. A lot of thought goes into every aspect of the design, from the colours chosen to the font and imagery that's used. This is only right, since this will be the brand's visual identity for the business, going forward.

The font used in a company's visual brand identity tells us a lot about the reputation the brand is trying the build and the message it's trying to send. A traditional, no-frills font like Times New Roman indicates that the company wants to represent itself as formal and upmarket, whilst a playful, exuberant font like Comic Sans MS is often chosen by companies that wish to market themselves as easy-going.

There's more the choosing a font than conveying a brand identity, though...

Get the rest of this article, including a fascinating infographic, written by guest blogger Jack Cameron of Creative Canary, by clicking here.

Want to learn more about creating your brand's visual identity, including colours, shapes, lines, fonts...for a logo and other graphics that will fully communicate your brand message? Visit the How to Build a Brand website and click on the Start-Up Resources and Brand Building Resources tabs for various levels of support, many of which are FREE!