The Road to the World Cup Begins Here: Copa America 2024

by José Luis Los Arcos , SVP, Sports Partner Solutions

We’ve all witnessed how Messi’s arrival to the U.S. has captured the hearts of millions. We all are reading about and experiencing how the forthcoming World Cup in ’26 is shaping the soccer landscape and how the sport has become a central touchstone for Gen Z.

What you need to know is that in just 14 weeks, the defining soccer tournament for the Western Hemisphere will begin. Cultures from this side of the world will clash in Copa America 2024, the biggest and most consequential moment for players across the entire Americas before the World Cup. That includes titans like:

• Team USA with a young roster of superstars like Christian Pulisic and Sergiño Dest.
• The Mexican National Team, defending Champs of the Gold Cup, with European soccer mainstays like Hirving Lozano and Raul Jimenez, and legendary goaltender Memo Ochoa.
• Vinicius Jr. for Team Brazil, the fan favorite.
• Team Argentina, led by the one and only Lionel Messi. 

Fans will be cheering for their home countries as they seek glory on U.S. soil, in stadiums that will host soccer’s biggest tournament in two years.

Expect a viewership of millions of fútbol fans within our audience of U.S. Hispanics and beyond – after all, true soccer fans know it’s way more fun to watch en español! And expect younger viewers who crave polycultural moments like this one; Copa America was #3 for brand equity growth among all of Gen Z, according to Ad Age.

It’ll all happen on TelevisaUnivision. Copa is part of our massive portfolio that brings together our audience’s teams, players, passion, and pride under one platform. 

The road to the World Cup begins here. La Cultura lives here.Reach out, and we will help you make it easy to deliver your message during the can’t-miss soccer tentpole of the year.

 GOOOOOOOL!!!