Sanitary Pad is next billion ($) market in Rural area ?

Rural Scenario-The Indian sanitary napkin market reached a value of US$ 618.4 Million in 2021. Looking forward, IMARC reports the market to reach US$ 1,185.0 Million by 2027, exhibiting a CAGR of 11.31% during 2022-2027.

This expected growth is found in rural India! As per our research we have some data information regarding rural India. How to Enable cost effective solutions to drive brand awareness and promotion in rural India for faminine care (sanitary pads) & baby care products.

Today also 67% -70% percentage in rural India women of 18-26 year still use cloth in periods & only less than 20%-25& of women have access to sanitary pads. One majorly impacted group is especially women who have further social/economic constraints that limit access to them (where periods are taboo)

TOP BRAND IN INDIA

Whisper

Always brand of feminine hygiene is sold under the name Whisper in India, produced by Procter & Gamble. Whisper brand offers a wide range of sanitary napkins in India for every girl, woman and products includes Whisper Ultra,Whisper Choice and Ultra Regular Wings.

Stayfree

Stayfree brand of feminine hygiene is produced by Johnson & Johnson, uniquely designed for woman’s body. Johnson & Johnson offers range of sanitary napkins offline as well as online.

Sofy

The feminine hygiene brand Sofy by Unicharm Corporation is a market leader in India as well as in Asia. Japanese company Unicharm also manufactures cleaning products and diapers for both babies and adult.

Instant cost effective solution - We have the solution & End-to-end method (how to identify, how to reach, to be leveraged, awareness to be created, ensuring quality & integrity of research, enabling self-propagating model) – for a sanitary product research among women.