SDN is attractive now!!!

People today expect their business to run wherever they are, whether they are using a mobile device or a desktop PC. As a result, IT must respond to these demands quickly.

Megatrends like cloud computing, managed services, and the rise of consumer technology won't be felt in company's product line. The true disruption will be to your business model. Future customers won't want to pay you high prices out of big CapEx budgets anymore. They will expect lower cloud prices paid from OpEx budgets only when and if they successfully consume the business value of your products. How your company reacts to this risk shift could either accelerate the commoditization of your products or lead you to a new stage of profitable growth.

Too often entrepreneurs are using old concepts of how to build and grow companies in 2020 and beyond. Unfortunately, the entrepreneur’s business models, go-to-market, pricing, and delivery models are all inefficient and wrong. Not only do the old models consume too much capital ... it is not how customers are buying today nor how the fastest growing companies are being successful.

The Importance of Consumption Economics

Consumption is one of the bigger concepts in economics and is extremely important because it helps determine the growth and success of the economy. Businesses can open up and offer all kinds of great products, but if we don't purchase or consume their products, they won't stay in business very long! If they don't stay in business, many of us won't have jobs and the income to buy goods and services.

Digital Enterprises are next driving forces for networking companies to become smarter and smarter and become zero touch for any new consumption models. Customers demand technology to be available for any business. When there is a high need of technology that caters to diversified business your networks should be very flexible. A high consumption of technology is a positive sign for moving towards SDN.

Why SDN

1. Demand on Security and Policy: SDN’s logically centralized control with a consistent, system-wide programming interface enables security and policy to be applied in one place and affected simultaneously throughout the network. The abstraction of the network to the applications allows dynamic governance of the network according to business needs and goals. Finally the infrastructure can be application-independent and flexible, and an instrument of not just IT but corporate policy in general.
2. Mobility: Enterprises can pre-set what employees and guests can do when they access the network. SDN can limit where a user’s traffic may go depending on the person, device, application, time of day, and network condition, thus resulting in not only safer network operation but also cost efficiencies through planned capacity optimization for permitted and high-priority uses.
3. Big Data And Analytics: Enterprises depend on Big Data Analytics for all future investments. All huge amount of data that comes from structured and unstructured sources needs a flexible networks that can operate with zero touch.
4. Cloud: Remote elastic capacity to the previously stated advantages of multi-tenant datacenters, public cloud providers can free enterprises from precise capacity planning in their own private clouds. SDN gives both the cloud provider and its customers control over distinct aspects of network operation. Service providers of cloud need flexible infrastructure to package offerings on demand.
5. App centric Business: Application centric business of several aggregators on automobile , ecommerce and trading has changed dynamics of business models in recent years. A faster and high available mobile apps provisioning on demand and seam less connectivity with backend legacy apps with a secured policy enforcement will demand a great flexibility on networks.

Investors, including some of the world's biggest technology companies, are buying into the start-ups behind SDN, a technology that allows users to substitute some of the most complex hardware functions in server switches with software.

SDN is still relatively small, generating around $300 million in annual business in a $30 billion networking industry. A great opportunity to redesign the way you think in doing IT based business.