SEO News Digest: Danny Sullivan talks Google Search quality and future updates, AVIF images in Google, and more
Did you really think we’d skip the news roundup this week? No chance! Let’s dive into what’s hot in the community right now.
Updates
There are no new updates at this time. Everyone is still discussing and monitoring the results following the August core update.
For example, Barry Schwartz interviewed Danny Sullivan, but for seasoned SEOs, there wasn’t much new information.
Here’s a brief summary (paraphrased):
Search
Here’s a kind reminder: before adopting this format, analyze whether it suits your needs, rather than just switching because it’s something new.
Although Google has detailed this beautifully in their docs, remember that it’s a huge system. It will take time for the update to roll out, be fine-tuned, and work properly across the board.
Features / Interface
Results from Reddit, Quora, and similar platforms may now include not only discussions but also top comments.
A block containing related videos is being pulled into video snippets. These related videos may come from the same channel as the original video as well as from other channels.
GBP
Google analyzes business reviews and creates tags based on the most frequently mentioned topics.
Now, clicking on a tag will pull up not only relevant reviews but also photos of the related services, dishes, etc.
Note: This feature only works with photos uploaded by the business owner, not by customers.
Tidbits
Entering a cookie-less future is especially difficult for small businesses without dedicated technical departments. For such companies, managing this transition on their own is nearly impossible.
Be sure to follow the story as it unfolds.
I believe keeping up with these developments can help you stay ahead of changes in the search landscape. Here are some highlights to consider: - Danny Sullivan stresses quality content aligned with user intent. - AVIF images are now supported by Google for faster loading and better visuals. - Prepare for future Google updates to maintain your rankings. Keeping track of these changes will help you refine your approach and stay competitive.