September '24 Edition
Change is a constant in life, and in the world of advertising, it’s a vital opportunity for growth. While digital adoption experts Walk Me note that “Only 34% of change initiatives succeed,” this shouldn’t be seen as a barrier but rather as a challenge to overcome. Agencies often face hurdles during digital transformations, but these can be turned into stepping stones with the right strategies.
The key is that change doesn’t have to be daunting or lengthy. With the right approach, it can spark significant improvement and propel your agency forward. We’ve gathered essential insights and actionable advice to ensure that you not only navigate change effectively but also harness it to drive success.
In this month's newsletter, we dive into crucial topics to help your agency thrive in times of change and showcase how dentsu's Merkle embraced the opportunity to unify everything during a critical phase of transformation.
Enjoy your read and stay tuned for more!
The hard truth about change management in advertising agencies
Our Founder and MD, Helen Johnson, shares the hard truths about change management for ad agencies. Discover the biggest mistakes agencies make, and check out her top tips and essential steps for a successful digital transformation.
Forget years—Merkle ANZ integrated Aware Services in just six months! Discover the steps they took to bring teams and systems together efficiently and effectively.
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Webcast: When is it time to switch to an integrated system?
Wondering if your agency needs an integrated system overhaul? We explore key signs and benefits of making the switch. Get practical advice on making critical business changes and expert insights that could transform your agency’s efficiency!
Deltek WorkBook Tip: Custom Reporting
Ditch the spreadsheets and get reports tailored to your agency's needs! Discover how Deltek WorkBook’s custom management reporting delivers clear insights on project performance, client profitability, and team efficiency. Check out our top tips to mastering Deltek Workbook like a pro.