Setting Your Google Ads Budget: The Simple and Correct Way!

🎯 Setting Your Google Ads Budget: The Simple and Correct Way! 🎯

💡 Imagine you have a monthly budget of $500 for your Google Ads campaign. Most people would divide this total budget by the number of days in the month to determine their daily spending limit. For example, in February, you might think your daily budget would be $17.86 per day ($500 divided by 28).

❗️ But wait! There's a twist! You might be surprised to find out that you've overspent by $43 by the end of the month, reaching a total of $543. So, what happened here? The issue lies in how Google Ads calculates your daily budget.

🎓 Here's the Correct Way to Set Your Daily Budget 🎓

🔍 Google doesn't consider the actual number of days in a month when spending your budget. Instead, it uses a standard calculation that averages the number of days in a month over a year, which comes out to be about 30.4 days.

💰 So, the actual formula to calculate your daily budget should be: Daily Budget = Monthly Budget/30.4

🔁 Recalculating for February with this formula, your daily budget comes out to be about $16.45 per day ($500 divided by 30.4).

🌟 I hope this explanation helps clarify the process of setting your Google Ads budget. Stay tuned for more clear and easy-to-understand concepts! 🌟