Significant Web Design tips to improve your Bounce Rate
If you're torn with the thought that the users don't stay on your website for long or want to know why you're not getting any potential conversions even after having good traffic, then this article is for you. Although there are many factors that may affect the user interface and conversion rate, one of the major reasons that can affect it is the bounce rate of your website.
While you are constantly working to improve the performance of your website, one of the most important factors you should focus on is reducing the bounce rate. Well, before we dive into that, you must know what a bounce rate is. It refers to the percentage of users that open your website but leave or press the back button before they scroll down or don't stay for a session. That way you don't get a conversion. Increased bounce rate is also a sign that your website isn't offering the users what they are looking for. And also your strategy isn't working out the way it should. Any website owner should know that if the users aren't staying on your website then the user experience is not good or the content on your website isn't useful to them.
You must know that a website that isn't properly designed can affect your brand's image and you will lose potential clients due to the bad experience. Therefore, your website should be engaging enough by delivering the right content to the visitors so that they can stay for a longer time and take actions on your website. In order to help businesses to avoid getting a poorly designed website, we have listed some of the major points that can reduce the bounce rate and increase the sales:
Declutter your website for a faster load time: The very frustrating step toward optimizing your website is to minimize the load times. Faster websites are more likely to appear on high ranks in the SERPs. You can optimize the size of the images on your website to increase the load time. Images tend to take the most of the bandwidth and by making these images smaller, you can free up the bandwidth without affecting the way they appear on our web page. You may also remove the plugins that are not required anymore to increase the loading time. And lastly, you must select a host that fulfills your needs. If the web host is causing your website to load slowly, then it might be the time to change the host. It is suggested that you shouldn't choose a cheaper host because you may be saving money now but it may cost the quality of your website later.
Optimize your site for conversions: Make sure that your website is optimized by making everything as simple as possible for the visitors. That means, a user shouldn't be confused whenever he wants to go from the homepage to the product's page on your website. If they have to click numerous times to get what they want, then they will simply quit and move to the page of your competitor.
Use a visual hierarchy: Visual hierarchy refers to the cues that can indicate where the most relevant content on your website is. The visitors can move from more important content to the lesser relevant content available there. Vibrant colors, large text sizes, bold representation and other catchy elements can contribute in making the visual hierarchy of your website.
Include social share buttons: If your website has blogs then you must include social media buttons on each of the blogs. This helps the readers to share your content without having to exit the page. This May decrease the bounce rate and also contribute to brand awareness. The more social media shared, higher are the chances for you to get conversions.
Use colors effectively: If the readers have to strain their eyes just to read what's given on your website, then you need to rethink the colors you have used. The colors must be contrast from the background, be compatible and also must speak of your brand identity. As fonts play a role in the overall appearance of your website, colors also do the same and typography can have a huge impact on people's emotions.
Include a FAQ: The websites with a dedicated FAQs page add a tremendous value to themselves by answering the most burning questions of the visitors. It might frustrate the users to contact customer care for every query they have. In such cases adding an FAQ page will add to a great user experience and also increase the usability of your website.
Utilize white space: Website owners can increase the trust of the visitors on their pages by using the extra white space for reviews, feedbacks and testimonials. It is not only a way to build trust but to also guide the users what to buy.
Use unique- eye catching images: Using high quality images and graphics can engage your users for a longer period of time. This will help in reducing the bounce rate and also help you to convey the core message of your business through visuals.
Make your layout responsive: more than half of your users are browsing through smart gadgets. And in order to retain those users, you need to make your website responsive to all the devices. Your website should automatically adjust according to the browser's size in order to reduce its bounce rate.
Add a blog: Adding a user-friendly blog on your website is always a great idea to retain the user. This way, they not only develop more trust in your website but you may also gain some regular readers who may love your content. Having blogs with special share buttons will even be more helpful to make your website popular and reduce the bounce rate. A lot of website owners are including blogs in their website to keep the users engaged and reach a wide range of audience.
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