Six Questions for your Service Provider

Immersive Technology as a Service - Formulating the right strategy.

At MXTReality we focus on the delivery of Immersive Technology as a service rather than a product. We use the full range of available hardware and we help interesting startups to prototype and develop theirs. We sit on the panel at MIT, regarding emerging technologies, and alongside global technology giants on other advisory committees. We bring this knowledge to our clients and we help them to build and deliver the most appropriate and effective tools to fulfil their needs. Our team is derived from a global “Top Three” VR/Games Design technology college.

In the six years since we were founded we’ve seen a dramatic acceleration in the Immersive Technology industry. Hardware is evolving rapidly and not just in terms of headsets, controllers, and computing capabilities. Haptics and motion capture are increasingly important (we’re proud to be helping with the development of Teslasuit) but so, too, is technology that enhances the immersive experience (such as immersive sound) but also derives the most benefit from it for businesses (through, for example, data collection using biometrics).

We deliver world-class solutions but we do not focus on the technology and we do not sell a product. Delivering functional and beautiful immersive experiences is one thing but some of the key questions to ask from the outset are:

1.      What is the challenge?

2.      Is the use of immersive technology appropriate as a tool, or part of a suite of tools, for addressing that challenge?

3.      Is the organisation ready to adopt an emerging technology?

4.      What should our strategy be?

5.      How do we know that what we’re considering is the best in class?

6.      Do we want this to be an experience and/or a tool for data collection?

At MXT we act, first, as advisors to our clients and we deliver VR as a service rather than a product. We build what our clients need, what they can derive the most (and most appropriate) benefit from, and we focus on the long-term. It’s what works best for our clients in healthcare organisations, government institutions, global tech companies, Marcomms teams, architect firms, design houses, museum experiences, and space agencies.

Before you get sold on a solution or some headsets make sure you ask the right questions (and choose the right partner…!)