Skyrocket Your Business With These Top 2019 Local SEO Strategies
Optimizing your website has to be a never-ending process. This has to be a regular activity if you want your business online. For your business to be found easily online Search Engine Optimization (SEO) is very important. For brick ‘n’ mortar stores when they want to attract more traffic to their stores they need a search engine that will focus on the local keywords. Here is where local SEO comes into the picture. The local SEO techniques will help to boost the ranking and attract more customers.
When you want to make the competition tough then you must follow these local SEO strategies that will increase your visibility and bring you among the top in 2019.
Get listed Locally
To enhance your visibility online, the first thing you should do is be known in the local market to your already known customers than trying to capture an unknown territory. business listing directories make this easy for you by ensuring to be seen to the most prospective customers. These business listing directories give a small overview of the company, reviews from other customers & contact details in case anyone wishes to call or email.
With more than a hundred online business directories it becomes highly important to be in all of them, which will increase the chances of your prospective customer to find you easily before they find your competitor. Since there are so many directories almost more than hundreds of them; the task will also be tedious of getting yourself listed in each of them individually. You will have to keep a record of where you have added your company profile to be listed on their site.
Have Same Contact Info across all Directories
Having consistency across all directories is very important. To be known as a brand in the local market you must maintain consistency with your contact information across all the directories. It should consist of the name, address and phone number aka NAP. It is necessary to keep a master directory list so that you can make changes and updates in the directories easily. Keeping a list will help you update the info in all directories at once. It will also help you know where you have done the business listing and where it is still pending. Also, keep in mind that your logo should not change anywhere. It should be consistent across all directories.
Get Listed on Google My Business
We all are aware that Google is the biggest search engine as of today. having been listed on Google My Business will boost your visibility even locally. You will have to follow their process to get listed on it, but the process is worth every effort you put in it. There are other directories besides it such as
- Yelp
- Yahoo Small Business
- Local.com
- Foursquare
- Yellow Pages
- Sulekha and more.
Optimize Your Web Pages Content with Local Keywords
Including local keywords will do wonders for your business. you will be found sooner than expected. While adding local keywords, ensure not to compromise on the quality of the content. A high quality, unique and valuable content of your website will be liked by Google. You will get a higher rank for giving high-quality content. You can try to add these keywords in your blogs or write-ups that people will read while looking for similar businesses.
Have a Mobile Friendly Website
Over the years Google has moved into favouring the websites that are mobile friendly and it has ranked them higher. Now there is an update in Google’s algorithm, where it favours fast loading mobile sites only and ranks them higher than the slower ones. A fast loading website is a smart SEO strategy that will fetch you good results. If the load time of a website is more than 5 seconds than you lose that customer, hence a fast loading website is a must.
Inbound Marketing Strategy with Content Creation
Content adds value to your website. Having a high quality and valuable content will be like a boon in disguise for your online visibility and increased search engine rankings. Hence if you know the customer behaviour then you creating content accordingly will be easy and you can give them what they are looking for. Content should be written in a way that a customer can connect with it immediately. When they can connect with you they will always refer your website for updated information and business too. You can get amazingly great results with Inbound marketing.
Reviews on the Search Engine Powerhouses
Google, Yelp & Facebook are the three big powerhouses that people refer to for reviews on businesses and websites. You must be active in getting more reviews on these platforms. Don’t miss a single one, get all you can from the customers. The more reviews you can bag on the better it will be.
Closing Note
For a strong local SEO in 2019, you must get in touch with the right and the best Local SEO Agency in India. They will ensure that they use all the techniques and strategies to get your site with the highest best rank on the top search engines. At 9series our experts work on your website to deliver the best results and to enhance your local presence.