Smart Packaging- A clever way that communicate the product change

Smart packaging is the smart way to increase the traceability and shelf life of the products. The usage of smart packaging helps in the prevention of food spoilage, enhancement of product attributes such as taste, flavor, and aroma, actively tracking of changes in product or package environment, easily communication of product information, product history or condition to consumer, assurance of seal integrity, confirmation of product authenticity, and antitheft prevention. Not only this, it also helps in premium pricing, supply chain management, brand protection, and waste reduction.

Smart packaging can be further segmented into types, active packaging and intelligent packaging. The active packaging interacts with the product, for instance, to control the growth of bacteria or fungi or to control the moisture level in any packed product. Whereas, the intelligent packaging adds an extra information function to the packaging; either with the use of sensors or in the form of communication features such as RFID, EAS, or NFC.

The factors influencing the growth of the smart packaging market are increasing awareness in aging population, decreasing printed electronics cost, increasing awareness towards the healthier lifestyle, strict standards and legislation, and concern to avoid crime. Smart packaging is used in various applications such as electronics, food and beverage, healthcare, logistics, personal care, pharmaceuticals, and many more.

This market research report analyses all the driving factors, restraints, and opportunities with respect to the smart packaging market, which are helpful in identifying trends and key success factors for the industry. The report also includes qualitative analysis on the market, by incorporating complete demand and capacity analysis of smart packaging market, investment analysis, and porter’s analysis of the market. The report profiles all major companies active in this field. This report provides the competitive landscape of the key players, which covers all key growth strategies. The report also formulates the entire value chain of the market, along with industry trends with emphasis on market timelines & technology roadmaps, market & product life cycle analysis. All the numbers in terms of market size, at every level of detail, are forecast till 2020, to give a glimpse of the potential revenue base in this market.

There are many key players in smart packaging market such as 3M (U.S.), Chevron Phillips Chemical Co. (U.S.), Huhtamaki Group (Finland), Maxwell Chase Technologies, LLC. (U.S.), Mitsubishi Gas Chemical Company, Inc. (Japan), Multisorb Technologies, Inc. (U.S.), PakSense (U.S.), Paper Pak Industries (U.S.), Ripesense Ltd. (New Zealand), Sealed Air Corp. (U.S.), Sonoco Products Co. (U.S.), Sysco Corp. (U.S.), Temptime Corp. (U.S.), Timestrip, Plc. (U.K.), and Wipak Group (Finland) among others.

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About the Author: Swati Nigam, Research Analyst, Markets and Markets and can be reached at swati.nigam@marketsandmarkets.com