Social Selling: What It Is & Why You Gotta Do It

“For me, selling, social media, and marketing are all the same,” says Evan Kirstel, tech social media expert.

Evan was in tech sales for 25 years prior to striking out as a sole proprietor that helps companies expand their digital footprint through content creation and social media marketing. He has experienced firsthand the evolution of selling, from cold calls and email blasts to a myriad of social platforms and sophisticated approaches to engaging prospective clients.

With events and in-person meetings out the window for the foreseeable future, we need to reimagine sales. As Evan sees it - and I happen to agree - social selling is going to be the #1 tool to engage and reach prospective customers. And yet, at the current moment, very few are effectively leveraging this approach.

In a quick 13 minutes, Evan lays out actionable strategies, tactics, and advice that literally every professional, no matter your role, can benefit from. 

Please do yourself a favor and have a listen...