Storage Wars: Cultivating support for battery storage systems.

The renewable energy sector is evolving rapidly. With these changes, residential and large-scale battery storage have become key areas of focus—a transformation that presents industry businesses with as many opportunities as challenges. While the growing demand for energy storage means significant potential for expansion, companies must navigate pitfalls from community concerns to misconceptions about battery fires. Success hinges on proactively addressing safety issues and implementing effective stakeholder communication strategies, and it’s something we’ve put into practice below.

LG’s Home8 power play.

Smart home energy storage systems provide an added benefit for homeowners with renewable energy installations (like solar panels). These systems, managed by advanced software, allow homeowners to store excess energy for later use. LG Electronics asked us to promote their Home8 residential energy storage system—so we initiated a breakthrough survey to capture homeowners’ thoughts, secure some prime media placements and positioned LG as a go-to resource.

Supercharging the battery storage conversation.

Community concerns and misunderstandings about battery fires have become a significant challenge for successfully siting battery storage projects, requiring proactive communication strategies to ensure their adoption. Our SVP and Director of Public Affairs John Lacey has compiled three tips to help developers secure stakeholder support for battery storage installations.