The story behind Ocean.io: AI first & 10M in funding.
Grow Your B2B SaaS Podcast
Podcast on how to grow your B2B SaaS. We cover all topics on growing a B2B SaaS.
In this podcast Joran chats with Michael Heiberg, the CEO & Co-founder from Ocean.io on their journey. Being an AI first tool before becoming a hype took them a lot of time, and money for development.
Listen to this episode on how Michael transitioned from working in large corporations to embracing entrepreneurship. We will dive into his founder story 👇
Listen to the full podcast episode here;
What we covered in this podcast
Ocean aims to revolutionize the data market by offering a unique AI-driven engine capable of identifying similar companies worldwide, catering to both enterprises and startups.
Michael discusses setbacks faced during the COVID-19 pandemic, highlighting the resilience needed to overcome personal and business struggles.
Collaborating with a supportive team helped Ocean overcome challenges, emphasizing the importance of teamwork during tough times.
Ocean’s success was attributed to being ahead of the curve in AI technology, with the market recognizing the value of precise targeting and efficiency in sales and marketing efforts.
Ocean’s success was fueled by a strategic go-to-market approach, focusing on niche industries and specific customer needs to drive growth.
Initially using a mix of outbound and inbound strategies, Ocean eventually pivoted to a product-led growth model, reducing Customer Acquisition Cost (CAC) and enhancing efficiency.
Michael reflects on the importance of trusting one’s vision, avoiding premature scaling, and the significance of entering the US market earlier for accelerated growth.
Ocean’s success is attributed to leveraging automation and AI technology to streamline operations, optimize the customer journey, and enhance overall efficiency.
Michael emphasizes the importance of focusing on customer quality over revenue, trusting one’s instincts, and utilizing automation and AI to scale effectively.
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Joran Hofman it was such a nice experience doing the podcast with you