Strategies for Leading Digital Change Management, from Resistance to Readiness

Technology alone cannot transform a finance team from simple reporters to strategic advisors. True digital transformation requires a cultural shift with finance leadership at the helm, ready to reshape how people embrace innovation and use data to drive decisions. Equip your team to view disruption as an opportunity, not a threat, by building a digital change management strategy supported by specialized finance expertise. 

Digital Change Management Is a Blind Spot for Companies Facing Disruption

Any new technology requires a learning curve for a company’s accounting team. Your team wants to simplify their workload with new technology, but it can take time to fully master it while keeping up with a normal workload. Only 46 percent of companies prepare their organizations for digital change, so finance leaders have a great opportunity to get ahead of the disruption. 

Change management in digital transformation is not just the process of training teams on new technology. It’s also the process of supporting your team by addressing their skill gaps, listening to their feedback and tracking their performance along the way. Change management strategies allow your company to become more competitive while providing needed support to your finance team.

Assessing Readiness and Resistance to Change

As you begin shaping your change management strategy, you want to determine which technologies to invest in, where to use them and who will have access to them. A part of digital change management involves assessing whether your current operations can support the new technology. In some instances, you may need to retrofit or upgrade existing infrastructure to support new equipment and software.

It’s important to listen to your finance team. They may voice instances where a new product can make their workload easier, but they may also have insights into technology that could unnecessarily overcomplicate a task. Surveying possible resistance to these changes is part of the process. Does resistance come from a lack of knowledge or simple uneasiness? The answers will help you develop a positive communication strategy to promote buy-in and communicate the benefits.

How do you develop a change management strategy your team can trust? Continue reading to get our recommendations and find out how to make your workforce future-ready.

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