Struggling to Implement JTBD(Jobs-To-Be-Done) Research? Here's What You Need.

In my many years in the UX industry and working with different organizations and companies, my one major takeaway is this: Understanding what drives users to use your product or service is the KEY INSIGHT to business success.

In an era where customers' needs and preferences evolve at a rapid pace, this is a growing requirement for any UX professionals. After all, your goal is to understand users, right?

Today, we jump into one of the frameworks to help you learn and understand your users. That method is JTBD(Jobs-To-Be-Done).

What Is Jobs-to-Be-Done (JTBD)?

Jobs-to-Be-Done, often abbreviated as JTBD, isn't just a concept; it's a mindset, a methodology, and a key to unlocking unprecedented customer insights. It's all about understanding why customers "hire" your products or services and the progress they aim to achieve in their lives. It goes beyond just examining what a product does and dives deep into the underlying "job" that customers are trying to get done.

For example:

• A customer "hires" a fitness app to stay healthy and maintain an active lifestyle.
• Someone "hires" a grocery delivery service to save time and simplify their weekly shopping.

Why JTBD Research Matters

JTBD research is absolutely crucial because it reveals the underlying motivations and drivers behind customer decisions. With these insights, you can:

• Enhance Product Development: Tailor your products and services to better address your customers' unmet needs.
• Optimize User Experience: Craft designs and experiences that align with your customers' true objectives.
• Supercharge Marketing: Create messaging and marketing strategies that resonate with your customers' core desires.

[Workshop]Interested in a Hands-on Interactive Workshop on JTBD Research?

By peeling back the layers of our users' motivations, you can gain invaluable insights into why customers choose one solution over another, and how you can tailor your offerings to better meet their needs.

Question is, do you know how to do this?

If your answer is “No”, our 2-day workshop is the perfect opportunity to dive deep into the world of JTBD research!

In this workshop, you’ll learn about different frameworks you can use to enable you deeply understand the steps customers take to achieve their desired outcomes, uncovering the pain points and motivations that influence their choices. In addition, you will practically learn how to use these framework leveraging on the power of ChatGPT!

Register for the Workshop

All Participants Will Receive:

• 4 Hours of LIVE Instruction: Engage directly with our instructor, A Customer JTBD Expert John Gusiff. Get answers to your burning questions and gain insights from someone with extensive experience in the field.
• PDF Handout of the Wheel of Progress® Framework and Method: This invaluable roadmap will guide you toward customer-centric success. It's a tangible resource you can refer back to as you apply the framework to your work.
• PDF Handout of all ChatGPT Prompts: We've harnessed the capabilities of ChatGPT to assist in your learning journey. You'll receive a reference document with all the key ChatGPT prompts used during the workshop.

Why This Workshop Is Essential

Now, you might be wondering why you should invest your time in our workshop. Here are some compelling reasons:

• In-Depth Learning: Our workshop provides a comprehensive understanding of JTBD research, making you well-equipped to apply it to your projects.
• Live Interaction: Engage directly with our expert, ask questions, and gain insights that go beyond what you'd get from a recorded video.
• Practical Application: You'll leave with a tangible framework and toolset to apply to your own work immediately.
• Unique ChatGPT Integration: Experience the unique synergy of ChatGPT, a powerful AI language model, in the context of JTBD research.
• Certificate of Completion: Upon successfully completing the workshop, you'll receive a certificate that showcases your expertise in JTBD research, enhancing your career prospects.

Register for the JTBD 2-day Workshop

As you prepare to immerse yourself in this transformative experience, remember that understanding your customers is the cornerstone of success in any industry. Don't miss out on this opportunity to expand your skillset and unlock new paths to customer satisfaction.

Best of luck on your journey to customer-centric excellence!

Warm regards,

The RB Team