Subscriptions Monthly in Europe | August 2023
Stephanie Johnson
Global Director at Recurly.com | Growth and Development | PR | Partnerships | ABX | Mentor | Pipeline Warrior 🔥
Welcome back to your favourite subscriptions newsletter! This month, we review Pret’s successful subscription service and expansion plan. We check on Telegraph Media Group Holdings Limited 's subscriber growth and winning strategy. We discuss why streaming profitability is more than subscriber growth and why more streamers might be merging soon. Also, save your spot for our upcoming event in Amsterdam!
The future of subscriptions with citizenM–let’s meet in Amsterdam!nbsp;
I’ll be speaking in partnership with Adyen and Vertex Inc. for an exclusive event with citizenM hotels . Hosted at the elegant Soho House & Co in Amsterdam, we’ll delve into the ever-evolving landscape of subscriptions and networking with Europe's most innovative subscription leaders. You don’t want to miss this–save your spot here!
AA/WARC Report reaction: Lights, camera, action
Despite the tough conditions, marketers refuse to be buffeted by the economic headwinds, with plans to plough more digital spend behind sporting events and blockbuster movies. To capitalise on the growth attributed to the new crop of blockbuster movies, cinema, and experiential service providers should also consider offering subscriptions that include exclusive screenings and bundled experiences. Our recent consumer survey highlights that financial loyalty incentives, such as discounts and exclusive products or services, have huge appeal. Learn more on Decision Marketing.
Pret to expand coffee subscription service to U.S. and France
After its success in the United Kingdom, British sandwich and coffee chain Pret A Manger will expand its coffee subscription service to the United States and France. The service allows consumers to enjoy up to five barista-prepared drinks daily and a 10% discount on all food, snacks, and additional drinks for a £30 monthly fee. Read more on PYMNTS.
Telegraph Media Group Holdings Limited hits one million subscriptions
Recommended by LinkedIn
Telegraph Media Group Holdings Limited has become the third UK national newspaper company to reach the one million milestone–with more than 70% digital subscribers. Digital subscriptions have become a valuable, consistent revenue stream for news organisations. The Telegraph has been marketing subscriptions at steeply discounted prices. Without discounting, a digital Telegraph subscription costs £189 a year. Learn more on Press Gazette.
Streaming profitability is more than just subscriber growth
In the early days of the so-called streaming wars, subscriber growth was the name of the game. Now, account growth alone isn’t enough to achieve profitability. Increasingly, streaming profitability is defined by average revenue per user (ARPU), fueled mainly by advertising. Meaning that programmers with rising ARPU, like WBD, Paramount+ , and Disney Streaming , can report ad revenue growth while losing subscribers. Learn more on AdExchanger.
Like what you read? Subscribe here to read #SucriptionsMonthlyInEurope every month.
More streaming mergers are ‘inevitable’ say experts
A tie-up trend is taking root in streaming. Small companies are struggling to keep up with industry giants. Meanwhile, the top dogs are gobbling up weaker competitors to improve their offerings, grow subscribers, and give advertisers more options. Oscar Wall , Recurly EMEA General Manager, said it makes it “inevitable that we’ll continue to see consolidation of streaming services in the future.” Read more on City A.M.