Talking Tom & Friends: revolutionising digital entertainment through interactive storytelling and more!

In an era where digital entertainment increasingly shapes our experiences, Outfit7’s Talking Tom & Friends exemplifies how a brand can transcend traditional media boundaries. 

With its innovative approach to mobile gaming and content creation, OUTFIT7 ’s Talking Tom & Friends has emerged as a global phenomenon, captivating audiences with its blend of engaging gameplay, dynamic characters, and immersive storytelling. As the brand continues to evolve, it is poised to make an even greater impact with the launch of its highly anticipated new series, Talking Tom Heroes: Suddenly Super. 

The continued evolution of Talking Tom & Friends

Talking Tom & Friends began its journey with the release of the original Talking Tom Cat game in 2010. This simple yet revolutionary concept, allowing users to interact with a virtual pet that mimics their voice, quickly turned into a global sensation. What started as a novelty has since grown into a multi-faceted entertainment empire, boasting over 20 games and an astounding 24 billion downloads. 

The brand’s YouTube channel, with over 109 million subscribers and more than 12 billion views, underscores its immense popularity and influence. Talking Tom & Friends has succeeded not only through impressive numbers but also by fostering deep, emotional connections with its audience. The brand’s success is rooted in its ability to create interactive experiences that resonate with players, enabling them to craft their own stories and express their creativity. 

As a testament to the Talking Tom & Friends immense popularity and impact, the brand has recently been honored in the Guinness World Records Special Gamer’s Edition 2025 book. The book highlights several impressive milestones, including the record titles for the most popular virtual pet app and the most-viewed app trailer. In addition to these records, Talking Tom also received more pokes in one year than ever before, and he managed to eat an extraordinary number of chilies! The brand’s 10th birthday celebration was a huge success, marking history with the largest digital party ever, bringing millions of fans together. 

The upcoming series Talking Tom Heroes: Suddenly Super

Outfit7’s commitment to innovation is further showcased in the upcoming series Talking Tom Heroes: Suddenly Super, which marks a significant development in the brand’s narrative. This new series will introduce fans to an exciting chapter in the Talking Tom & Friends universe, comprising 52 episodes, each running for 11 minutes. Talking Tom Heroes: Suddenly Super promises to deliver action-packed adventures and new dimensions of storytelling. 

Developed in collaboration with Epic Story Media , the series will feature Talking Tom and his friends as they discover their superpowers and embark on heroic missions. This expansion into the superhero genre will not only introduce fresh narratives and character developments but also offer fans an opportunity to engage with their favorite protagonists in new and thrilling ways. The series is designed to captivate both new viewers and long-time fans, providing a combination of humor, action, and heartwarming moments that have become hallmarks of the Talking Tom & Friends brand. 

Strategic partnerships for global expansion

Outfit7’s commitment to expanding the Talking Tom & Friends universe aims to bridge the gap between digital and real-world experiences. These collaborations offer fans new ways to engage with Talking Tom & Friends. The partnership with Spider International and Spider Global will manage international distribution and retail collaborations, ensuring that fans across the globe will have access to toys and other products developed based on the upcoming animated series. Meanwhile, Spider Global will focus on creating high-quality products that embody the fun and excitement of the series. 

The alliance with Hangzhou Zhangmeng Software Co., Ltd. and Re-Play marks an exciting foray into the arcade gaming sector. Zhangmeng will produce and distribute Talking Tom & Friends-themed arcade machines worldwide, while Re-Play will develop a new arcade game based on Talking Tom Gold Run. These partnerships are set to introduce the digital adventures of Talking Tom & Friends into interactive, physical settings, providing fans with new ways to experience the brand. The move into Location-Based Entertainment (LBE) reflects Outfit7’s strategy to offer immersive experiences that complement its digital offerings. 

In India and Brazil, two of the top 5 markets for Talking Tom & Friends, Outfit7’s collaboration with Prism Licensing LLP and Vertical Licensing aims to enhance the brand’s presence through local partnerships. These agencies will work to integrate Talking Tom & Friends into various physical products, further bridging the digital and physical worlds. Similarly, the partnership with Two Daughters Entertainment in the United Kingdom and Eire will focus on expanding the brand’s reach through diverse merchandise, from toys to apparel. These efforts will ensure that Talking Tom & Friends become accessible to fans in new regions, offering them a richer and more integrated brand experience. 

The journey of Talking Tom & Friends from a mobile game to a global entertainment brand is a testament to Outfit7’s innovative spirit and dedication to fan engagement. The upcoming Talking Tom Heroes: Suddenly Super series, combined with strategic partnerships and new product offerings, represents the next exciting chapter in the brand’s evolution. 

As Outfit7 continues to explore new frontiers and expand its universe, it remains focused on delivering joy and inspiration to its global audience. With each new development, whether it’s a groundbreaking series, interactive arcade experience, or innovative merchandise, Talking Tom & Friends reaffirms its position as a leader in the entertainment industry. By bridging the gap between digital and physical experiences, Outfit7 ensures that fans can continue to connect with their favorite characters in meaningful and exciting ways.