Telling Your Social Purpose Story
Magnet Media, Inc.
We use data + storytelling to tell stories that matter on behalf of brands.
For your weekly reading pleasure, we offer a synopsis of interesting articles about essential video formats for brands that you may have missed this week, open positions, and more. If something catches your interest, reach out to the Magnet team! Your thoughts and comments are both welcome and encouraged. —M
This Week's Latest Stories
⚓️ Social Purpose - What’s Working for Brands that Are Doing It Well
Delving into purpose-driven brand narratives unveils a shared foundation of core traits that anchor authenticity, positive reception, and storytelling effectiveness. Building on our earlier discussion in "Social Purpose & Profits: Who’s Balancing Both Well". Featured: Varo Bank, Ben & Jerry’s, JP Morgan…
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⚖️ Social Purpose & Profits: Who’s Balancing Both Well
Your brand's commitment to values and a larger social purpose sets it apart. Having actively contributed to making the world a better place, what's the next move? Can the impact on society translate to business success? Featured: The Body Shop, Warby Parker, Cotopaxi…
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🕰️ Timeless Purpose-Driven Brands
Social-purpose storytelling connects with team members, customers, and other stakeholders on both a mental and emotional level. Embracing a social purpose not only strengthens customer commitment but also boosts social capital and fosters innovation. “Only 7% of Fortune 500 CEOs believe their companies should primarily focus on profits, emphasizing the widespread importance of a brand's social purpose. Featured: TOMS Shoes, Patagonia, Dove…
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Our Community
We are a community of creative marketers and strategic storytellers, who gather to learn from and inspire each other. We connect top marketers, tech leaders, and creatives interested in mastering the transition from advertising to brand storytelling.
Do you have insights to share or want to join the larger conversation? Become a part of our community of storytellers.
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🫱🏻🫲🏽 Join Magnet
Calling all creative innovators! We're on the hunt for an early-to-mid career storyteller to join our award-winning team. Do you enjoy owning the storytelling process from ideation to pitch, shaping campaigns that resonate and connect? You'll get to flex your creative muscles and help shape the future of brand storytelling across emerging formats like AI and immersive experience ...while working with our world-class brand clients, and amazing global team of creators.
Join our team of storytellers:
📣 Want to tell your story?
Magnet is a brand storytelling studio with a proprietary approach to helping brands maximize the impact of their communications through digital storytelling solutions.
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January 15, 2024 - The World Economic Forum at Davos: Will you be in Davos this January? Magnet will! We will be activating with partners and would love to hear about your plans! Let's connect.