Tip 5 - Consistency is everything

I know this information may sound a little too obvious to you. However, you will be surprised to know that a small percentage of businesses follow their brand guides taking the risk of losing brand recognition through a lack of consistency.

The aim here is to create a flawless user experience by studying the visual identity of the business before you begin choosing design elements.

The easiest way to study the visual identity of the brand is by referencing your branding guide. (Venngage has simplified this process brilliantly!)

But, what is a Brand Guide or Branding guidelines? A branding guide is a collection of pre-selected fonts, colour schemes, design elements, logo variations, and sample graphics that perfectly represent a brand.

Following brand-guidelines is the best way to maintain brand consistency, so your audience immediately associates those elements with your brand.

Think Nike. All of their products have the same design and feel. Anyone can instantly recognise a Nike product or promotion.

Another way to study the visual identity of your business is by referencing the website and current social media pages. Which graphics received the most engagement?navy

Investigate the image type, layout, and supporting elements of the top 20% of posts to guide your next design. 

Next week we will look into the importance of simplicity in your design and how it trumps over busy. Until then, good luck designing!

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Slingshot Graphic Design