Tips To Build Your Real Estate Brand On Facebook

Branding on social media is oftentimes what sets the rockstars of the real estate space apart from everyone else. Here are some tips to make sure you're doing the stuff 90% of the competition isn't.

1) Have a banner that speaks volumes. First impressions count, and your banner is certainly one of the first things people look at when they see your page. Your banner needs to strongly convey what you're about. It doesn't have to be loud - it just has to make a statement. (Also, if you haven't already, build out a Messenger chatbot for your page to help / qualify any potential leads that message you)

2) Don't just boost posts. If you're trying to get maximal engagement out of one post, use a PPE objective. If you have a video funnel with 3-5 interesting clips and want to narrow down to a hot audience via retargeting, use a video views objective. If you have a fast, easy-to-digest offer/promotion and you want leads ASAP, use a lead generation objective (Facebook's native lead forms). These are just some things you can split test with, and will drive much better results than just boosting.

3) Take time to truly craft your message. You need to be very assured in who you are and what your page is about. There needs to be a sense of direction and people should be able to distinguish you from everyone else. What are your core values? What are you bringing to the table that is unique to you? What vibe do you want your page to give off (energetic, positive, real, educational, mysterious)? Who are you trying to appeal to? These are all questions to think about when crafting your message.

4) Video, video, video. People want to know that they can trust you as a realtor, and that you're a genuine person. Oftentimes there's a barrier between you and your audience because everything seems like it has to be proper and super professional at all times. It's your responsibility to break down those barriers and build rapport, and there's no better way to do that than getting out there, putting yourself on video, delivering value consistently, and setting yourself apart from 90+ % of the competition. And look, it doesn't have to always be educational, and it most definitely should not always be selling. Take some time to document the quirky, happy, humorous, or even just very raw and real aspects of your life. Don't worry about having everything scripted all the time - just speak from the heart...

5) ...but when it does come time for high-quality content, go all in. For example, your day-to-day content (you taking a client out to lunch, a few clips of office shenanigans, etc) can be very raw, but the main promotional video for your brand story, or the main promotional videos for your listings, have to be high-caliber. Hire an excellent videographer with a proven track record for those purposes.