Tools for building & managing websites
David Wright
SME marketing specialist ► Marketing is a joined-up process, not an event ► Build your plan then drive implementation
Building a website can seem like technical barrier for many people and take focus away from the real challenge of building a business. But given the right tools and working with the right partners, designing and hosting a website should simply be a part of running & building a business rather than a technical hurdle to overcome.
Over the years, we've identified two key tools in website development and management that we have come to rely on: WordPress (an open source web builder) and Elementor, a tool for building WordPress templates.
In this podcast we talk about these two tools and why we use them.... Listen here...
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I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should be the means to the end, not the end itself; so, to effectively use technology, you should be clear about your business reasons and objectives.
This said, these days a website is central to the marketing of virtually all businesses, so having good website tools effectively integrate the technology with your business requirements is a must.
Too often, a website is seen as a technical rather than a business issue and, as a result, the business website gets sidelined as the domain of the techies. Business owners only really take an interest when something in the business (normally the marketing!) is weak and they need a solution. Often this interest comes too late, or at least too late to avoid pain.
Many years ago, I recognised that marketing and technology must work in harmony with the focus on the business. I am a marketer who understands tech. Consequently, I didn’t want to bury myself in coding. I needed practical tools that allow me to deliver and use a website to support a business and help achieve the business goals. Furthermore, most of our work is based on long-term relationships. We don’t just build websites, we support them, evolve them and help make sure they deliver for our client’s businesses. Therefore, we need practical tools that work effectively in the real world..... Read more...