Top 4 #Predictions for Video in 2019

Over the past year or two, we’ve seen consumers move to a video-first format for most activities, from getting information about products to how to use them. At this point, the role of video is transforming every aspect of the customer lifecycle. What can we expect this year? Here are 4 predictions for how video will become a major part of most companies' sales and #marketingstrategy in 2019.

1. The video becomes a first-class channel in a multi-channel strategy across the entire customer lifecycle, from marketing through sales and customer support.

Consumers today tend to look for video as one of their primary means of learning about new products and services. This information may come directly from the vendor's website, in marketing emails, or from third party reviews on public video sites. In every case, it's better if the consumer hears it from your video than from one they find on YouTube This makes video a critical channel in any #campaignstrategy.

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