Top Healthcare Consumerism Trends, The Power of Quality Awards & More

Wondering how to keep a pulse on an industry that’s constantly changing?

Every month, we’ll share the latest in health systems and pharma marketing while digging into the most effective patient acquisition and engagement strategies. A human-centered approach can help you stay relevant and foster stronger doctor-patient connections.

Read on to see what's vital today.

Five Healthcare Consumerism Trends to Watch

The healthcare landscape has become more patient-centric than ever, prioritizing consumers’ experiences and individual needs. Patients now expect their interactions with health systems to be fast, convenient, and preferably digital. 🤳

So, how do you attract these selective healthcare consumers? What qualities and offerings are they searching for as they research doctors and health systems? 🏥

From personalization to remote care, consider these five healthcare consumerism trends to attract new patients and outmaneuver your competition.

Excellence in Action: The Power of Hospital Quality Awards

We recently held a live roundtable discussion with leaders from Sutter Mills-Peninsula Medical Center, Prime Healthcare, and River’s Edge Hospital — and now, you can watch the full on-demand recording. 🎥

The panelists outline a blueprint for driving successful awards-based campaigns at both major health systems and small, independent facilities alike, with valuable insights on how award recipients can use their clinical accolades to:

• Elevate fill and application rates in a competitive recruitment environment
• Boost clinical job satisfaction and incentivize continuous quality improvement
• Educate community members on the significance of third-party quality awards and differentiate your award-winning care 🏅

View the on-demand recording now.

Healthgrades Expands Health System Solutions Suite to Enhance Patient Connections and Operational Efficiency

🎉 Exciting news! We've expanded our Health System Solutions Suite to help enhance patient connections and boost operational efficiency.

• Healthgrades Brand Solutions leverages Healthgrades Intelligence and cutting-edge predictive modeling techniques to reach a highly-targeted audience 🎯 wherever they are across the digital ecosystem without sacrificing scale or efficiency. 
• Medchat·ai automates any manual operational tasks and clinical communication workflows across all facets of the care continuum 🩺, from common call topics and scheduling triage to specialty pharmacy enrollment and care management.

Our latest solutions allow health systems and practices to unlock their full potential, fostering stronger doctor-patient relationships and driving successful outcomes. 💙

Discover more in our press release.

Four Audience Targeting Strategies to Maximize Your Pharma Marketing Impact

With 72% of patients reading online reviews 🔍before booking an appointment with a new doctor and over 50% reporting that they are researching health conditions online 💻 more now than before the pandemic, a well-placed ad can point consumers to your brand and potential treatments they can discuss with their care team.

However, while regulations around pharmaceutical advertising are constantly shifting, they remain restrictive, especially around privacy and security. 🔐

How can pharma marketers reach patients without compromising on compliance? Check out four powerful audience-targeting strategies that can maximize campaign effectiveness.