Agree & Join LinkedIn
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Create your free account or sign in to continue your search
or
New to LinkedIn? Join now
Learn how to segment customers by journey stage and how to use this information to create more effective and personalized marketing campaigns.
Learn how to foster a culture of innovation and creativity within your marketing campaign team with these tips and strategies.
Learn how to create and use dashboards that help you monitor, analyze, and optimize your marketing campaigns. Follow these tips on goals, tools, data, and design.
Learn how to outsource campaign management successfully and avoid common pitfalls. Find out how to choose the right partner, set goals, manage the process, and…
Learn how to use the ICE score method to rank your marketing experiments based on impact, confidence, and ease. Plus, get tips to improve your prioritization…
Learn how to use data to optimize your channel selection for your marketing campaign in four steps: objectives, data analysis, channel evaluation, and strategy…
Learn how to use the MROI model to measure and compare the ROI and profit margin of each marketing channel in your campaign and optimize your budget allocation.
Learn how to use Kotler's 5 product levels to make your campaign stand out. Find out how to appeal to your customer's needs, wants, and expectations at different…
Learn how to analyze and report campaign data more effectively with tips and best practices on goals, metrics, tools, platforms, data cleaning, organization…
Learn how to estimate the potential revenue of your marketing campaigns using data, assumptions, and calculations. Improve your budget and resource allocation…
Learn how to verify data accuracy for campaign management using four steps: define your data sources, establish your data quality standards, implement data…
Learn the basics of sample size and duration for marketing campaign experiments, how to calculate, optimize, avoid mistakes, and apply results.
Learn how to evaluate your marketing campaign's growth potential and choose the best strategy with the Ansoff matrix, a framework that categorizes four types of…
Learn how to design and use a marketing dashboard that helps you monitor and improve your marketing campaigns with relevant metrics and KPIs.
Learn how to avoid common pitfalls and improve your customer targeting strategies with these tips on goal setting, research, data, testing, and privacy.
Learn how to use past campaign data in six steps to measure, optimize, and improve your marketing campaign performance and results.
Learn how to choose the right channels for your marketing campaign based on your objectives, customers, options, and data. Find out how to evaluate and optimize…
Learn how to identify the strengths, weaknesses, opportunities, and threats of your marketing campaign with a SWOT analysis in four steps.
Learn how to measure and compare your marketing campaign performance across different channels and tactics. Discover key concepts, steps, and methods to optimize…
Learn how to identify, validate, impute, and visualize data gaps in your marketing campaign analysis and make better decisions based on the available information.
Learn best practices for testing and experimenting with landing pages, emails, ads, and content to optimize your conversion rates and campaign performance.
Learn how to test and optimize different elements of your marketing campaign, such as messaging, design, audience, channels, and timing, in four steps.
Learn how to define, research, test, and evaluate new marketing channels and technologies for your campaigns. Follow these tips and best practices to make informed…
Learn how to track KPIs for cross-functional campaigns with clear objectives, relevant metrics, defined roles, a centralized dashboard, and a review process.
Learn some best practices to foster a positive and productive team culture during a marketing campaign with a cross-functional team.
Learn how to estimate, adjust, balance, and learn from your test size and duration for marketing campaign testing and experimentation.
Learn how to use the STP model, a strategic framework that helps you segment, target, and position your product or service in the market, to tailor your marketing…
Learn how to manage your marketing campaigns more effectively and efficiently across different platforms. Discover tips and tools to help you plan, execute…
Learn how to measure and improve your marketing campaign performance with tips and tools that can help you compare marketing campaign efficiency on a budget.
Learn what customer segmentation and targeting are, how to apply them to your marketing strategy, and what benefits they can bring to your business.
Learn how to use the OGSM model, a strategic planning tool that helps you define and communicate your objectives, goals, strategies, and measures for your marketing…
Learn how to run and track marketing experiments in four steps: planning, executing, analyzing, and acting. Improve your marketing outcomes with data-driven…
Learn how to plan, execute, monitor, and optimize your marketing campaigns across various platforms, audiences, and goals. Discover tips and tools to handle…
Learn how to avoid five common mistakes when using the 7Ps marketing mix model for your marketing campaigns, and how to optimize your marketing mix.
Learn how to scale your campaign to different markets in six steps, from assessing your current campaign to optimizing your results. This article will help you…
Learn how to solicit, analyze, implement, overcome, and benefit from feedback from other functions to improve your marketing campaign outcomes.
Learn how to test and refine your campaign concepts before you launch them. Discover the steps and methods to validate your hypotheses, value proposition…
Learn how to connect campaign objectives to customer journey in four steps: define, map, measure, and optimize. Improve your marketing campaign performance and…
Learn how to improve your marketing campaign management skills by refining your customer targeting process. Find out how to segment, reach, and communicate with…
Learn how to teach marketing budget allocation to your team or students with these tips and methods. Improve your campaign management skills and ROI.
Learn a simple process to select and monitor the most relevant and meaningful metrics and KPIs for your marketing campaign management. Align your goals, channels…
Learn how to calculate, compare, and improve the return on investment (ROI) of customer segmentation, a powerful marketing strategy that increases your relevance…
Learn how to use the SMART framework and the RACE model to set clear and realistic goals for your marketing campaign that align with your business objectives.
Learn some of the best ways to understand your audience for marketing campaigns, such as researching their data, segmenting them into groups, creating personas…
Learn about the trends and innovations that are shaping the future of campaign management. Discover how to use AI, omnichannel, content, video, and influencer…
Learn how to compare marketing campaign tests and make data-driven decisions. Discover the types, methods, and metrics of marketing campaign testing and how to…
Learn how to measure and benchmark your channel performance for your marketing campaign, and how to find and compare industry standards for your channels.
Learn how to optimize your marketing campaigns and improve your conversions by testing different versions of your marketing content. Follow these four steps to…
Learn how to improve collaboration with designers and copywriters for your marketing campaigns. Discover how to align goals, communicate feedback, use tools…
Learn how to identify and avoid using vanity metrics, the numbers that look good but don't reflect the value of your marketing campaigns. Focus on the metrics that…
Learn how to avoid campaign burnout and keep your audience engaged and interested in your products or services. Follow these six tips to optimize your channels…
Learn how to plan, execute, and measure your multichannel marketing campaigns. Discover tips on choosing channels, creating content, integrating tools, and…
Learn how to plan, produce, and optimize your campaign content to resonate with your audience, stand out from the competition, and align with your business goals.
Learn how to plan, execute, and analyze experiments that complement your existing marketing strategy across different channels.
Learn the six steps to design, execute, and analyze cross-functional experiments that optimize your marketing campaign strategy across different channels…
Learn about the most effective and popular marketing channels that you can use to boost your campaign reach and achieve your business goals. Discover the benefits…
Learn how to create and distribute dynamic content for your marketing campaigns. Dynamic content is content that changes based on your audience's preferences…
Learn the steps of creating a campaign brief and budget for your marketing campaigns. Find out how to define your goals, strategy, budget, document, and evaluation.
Learn how to convert leads with content by following these six steps: define your goals, segment your audience, create relevant and valuable content, optimize your…
Learn how to use methods and tools to track and analyze the impact of your marketing campaigns on different touchpoints, and how to optimize your strategy.
Learn how to improve your marketing campaign messages with four strategies: setting SMART goals, knowing your audience, communicating your value proposition, and…
Learn how to use user-generated content and testimonials in your marketing campaign materials to increase your conversions, loyalty, and reach online.
Learn the steps to create a comprehensive campaign plan for your marketing goals, strategies, and tactics. Align your team, budget, and resources, and measure your…
Learn how to tailor your content to each individual's needs and preferences across all channels and stages of the customer journey with these practical tips and…
Learn how to avoid segment overlap in your marketing campaign targeting, using tips and tools to identify, measure, and optimize your segments.
Learn some tips and best practices to cope with the demands and expectations of complex marketing campaigns, from planning to execution to evaluation.
Learn how to create and present your campaign portfolio in a way that demonstrates your skills and achievements as a marketing campaign manager.
Learn how to track and optimize your marketing campaign performance across different channels with tips and tools for measuring channel impact on business outcomes.
Learn how to showcase your marketing skills and results with a campaign portfolio. Find out how to choose, organize, showcase, and highlight your best campaigns.
Learn how to craft a campaign brief that guides, challenges, and inspires the creative team for a successful marketing campaign.
Learn the basics of channel analysis, the key metrics to track, and the best practices to improve your marketing channel efficiency and effectiveness.
Learn how to craft and deliver a powerful campaign message that resonates with your audience and drives them to action. Follow these tips to communicate a clear…
Learn how to plan, execute, and measure cross-functional campaigns that involve multiple teams and stakeholders with these tips.
Learn how to craft content that meets the needs of your customers and the search engines. Follow these tips to optimize your content for SEO and conversions.
Learn how to plan, track, and analyze your marketing campaign ROI using a simple framework and best practices. Discover how to align your goals, budget, and…
Learn how to improve your skills, expand your network, and showcase your value as a Campaign Manager with these tips and tricks.
Learn how to choose the best platforms for your marketing campaign based on your audience, goals, budget, content, and metrics. Find out how to create and optimize…
Learn six steps to use cross-functional data to make better campaign decisions that align with your business goals, optimize your resources, and improve your…
Learn tips and techniques to unleash your creative potential and generate innovative solutions for your marketing challenges.
Learn how to plan, execute, and evaluate your marketing campaigns more effectively with these tips on setting goals, choosing channels, segmenting audience, testing…
Learn how to keep your team motivated and engaged during a marketing campaign with these tips and best practices from marketing campaign management experts.
Learn how to assess, define, match, align, update, and seek feedback on your marketing skills to achieve your career goals in marketing.
Learn how to avoid and overcome six common risks that can affect your marketing campaign success, such as lack of clarity, unrealistic expectations, technical…
Learn how to plan and execute a successful international marketing campaign with this 6-step guide. Discover how to research, segment, adapt, localize, choose, and…
Learn how to use loyalty programs to reward your customers for their loyalty and referrals, and turn them into your brand advocates.
Learn how to measure and improve brand loyalty from your marketing campaigns using best practices, methods, techniques, and tools.
Learn how to communicate campaign ROI in a clear, concise, and compelling way. Follow these tips to define your goals, align your expectations, use visuals, focus…
Learn how to achieve professional and personal success as a campaign manager with these tips on setting goals, managing time, taking breaks, learning, and having…
Learn how to test your campaign content using different methods, goals, metrics, variations, and analysis. Improve your content performance and learn from your…
Learn how to improve your customer experience (CX) and boost your marketing campaigns' performance. Follow these six tips to create value, relevance, and delight…
Learn how to reuse your existing content in different ways and formats to reach more audiences, increase engagement, and optimize your ROI for your marketing…
Learn how to identify and engage with the most relevant and effective influencers for your marketing goals. Follow these tips to optimize your influencer marketing…
Learn how to boost your marketing campaign performance with user-generated content and social proof. Find out how to collect, curate, and incorporate UGC and social…
Learn how to create a hypothesis for a marketing campaign using a simple formula and a testable framework. Discover how a hypothesis can help you optimize your…
Learn how to choose the right channels for your marketing campaign. Follow these tips to define your objectives, know your audience, evaluate your resources…
Learn four simple steps to prioritize insights from your campaign data and use them to improve your marketing campaign management skills and results.
Learn how to create a feedback loop that helps you design effective marketing campaigns that resonate with your customers, your team, and your stakeholders.
Learn how to craft content that captivates and converts your audience for your marketing campaigns. Follow these tips on audience research, goal setting…
Learn how to plan, execute, track, and analyze your marketing campaigns across different channels and platforms with these tips.
Learn how to stay ahead of the curve with marketing campaign management. Discover best practices for planning, executing, and measuring your campaigns.