Marketing Management Collaborative Articles

What are the key skills and qualifications for a consumer neuroscience career?

Learn what skills and qualifications you need to pursue a career in consumer neuroscience, a field that applies neuroscience to marketing.

Marketing Management

How do you use skimming pricing for new product launches?

67 contributions 1 month ago

Learn how to use skimming pricing, a strategy that involves setting a high initial price for a new product or service, and how it relates to the product life cycle.

Marketing Management

What are the best practices for managing a product life cycle in a dynamic market?

84 contributions 1 day ago

Learn how to use product portfolio and matrix to analyze, manage, and improve your product life cycle in a dynamic market. Find out the best practices for product…

Marketing Management

How do you leverage digital technologies and platforms to enhance your service quality and customer value?

49 contributions 1 month ago

Learn how to use digital tools and channels to improve your service delivery and create more value for your customers, and how to learn from best practices and…

Marketing Management

What are the best practices for licensing your marketing IP to other firms?

30 contributions 3 days ago

Learn how to license your marketing IP to other firms strategically and successfully, and avoid common pitfalls.

Marketing Management

How do you measure and optimize the ROI of your global marketing campaigns?

58 contributions 5 hours ago

Learn how to define your goals and metrics, track and analyze your data, and optimize and improve your strategy for global marketing ROI.

Marketing Management

How do you prioritize and budget for the actions and improvements suggested by your marketing audit?

43 contributions 1 week ago

Learn how to prioritize and budget for the actions and improvements suggested by your marketing audit. Follow these five steps to make the most of your findings.

Marketing Management

How do you create a product innovation strategy that aligns with your marketing goals?

46 contributions 1 day ago

Learn how to create a product innovation strategy that matches your marketing objectives. Follow these steps to develop and launch new or improved products.

Marketing Management

What are the best ways to conduct market research for a startup?

55 contributions 3 weeks ago

Learn how to conduct market research for a startup with tips and tools to validate your product idea, understand your customers, and plan your marketing strategy.

Marketing Management

How do you train your trade show staff to engage and qualify prospects?

30 contributions 1 month ago

Learn how to train your staff to engage and qualify prospects effectively at trade shows with these tips and tricks.

Marketing Management

How do you use push notifications and in-app messages to increase engagement?

32 contributions 1 week ago

Learn how to use push notifications and in-app messages to increase engagement and conversions with your mobile app users.

Marketing Management

How do you balance the trade-off between segment size and segment profitability?

36 contributions 1 month ago

Learn the key steps and tips to segment a market effectively and balance the trade-off between segment size and profitability.

Marketing Management

How often do you review and update your marketing strategy based on the audit results?

38 contributions 1 month ago

Learn how often to conduct a marketing strategy audit and how to use the results to review and update your marketing goals, activities, and performance.

Marketing Management

How do you create and deliver compelling e-commerce email campaigns that drive conversions?

26 contributions 1 week ago

Learn how to create and deliver compelling e-commerce email campaigns that drive conversions, using proven strategies and best practices.

Marketing Management

How do you adapt your industrial marketing channel to changing customer needs and market conditions?

21 contributions 2 months ago

Learn how to adapt your industrial marketing channel to meet customer and market needs. Discover the steps and strategies for channel assessment, design…

Marketing Management

How do you integrate mobile marketing with other channels and touchpoints?

20 contributions 1 week ago

Learn how to integrate your mobile marketing with other channels and touchpoints to create a seamless and effective customer journey.

Marketing Management

How do you use skimming pricing in competitive or saturated markets?

12 contributions 1 week ago

Learn how to use skimming pricing, a strategy that involves setting high prices for new products, and how to adapt it to different market conditions.

Marketing Management

How do you align your marketing mix with your market segments and target markets?

22 contributions 1 month ago

Learn how to segment and target your market, and align your marketing mix with your market segments and target markets, using a case study of a health and wellness…

Marketing Management

What are the key differences and similarities between lean startup and design thinking?

24 contributions 1 week ago

Learn the key differences and similarities between lean startup and design thinking, two popular approaches to innovation that you can use in your marketing…

Marketing Management

How can neuroscience techniques improve your marketing strategy?

21 contributions 5 hours ago

Learn how neuroscience techniques can help you understand consumer behavior and cognition, and use this knowledge to design more effective and persuasive marketing…

Marketing Management

What are the most effective ways to use social media for service quality feedback and improvement?

19 contributions 2 months ago

Learn some of the most effective ways to use social media platforms to collect valuable feedback from your customers and improve your service quality and…

Marketing Management

How do you balance creativity and data-driven decision making in your marketing management?

68 contributions 1 month ago

Learn how to balance creativity and data-driven decision making in your marketing management, and why it matters for your marketing performance and career.

Marketing Management

How do you conduct a customer satisfaction and loyalty survey using marketing research methods?

65 contributions 1 month ago

Learn how to conduct a customer satisfaction and loyalty survey using marketing research methods, from defining your objectives to taking action.

Marketing Management

How do you handle crisis management and reputation management in your marketing management?

19 contributions 1 month ago

Learn how to prepare, respond, and recover from a crisis and protect your reputation in marketing management. Follow these six steps to deal with any challenge.

Marketing Management

What are some of the innovative and creative ways to segment and target your market?

47 contributions 3 weeks ago

Learn how to segment and target your market in innovative ways based on behavior, psychographics, geography, demographics, niche, and hybrid criteria.

Marketing Management

How do you use neuromarketing techniques to understand consumer subconscious and emotional responses?

23 contributions 2 months ago

Learn how to use neuroscience to understand consumer subconscious and emotional responses and improve your marketing strategy with neuromarketing techniques.

Marketing Management

What are some of the key trends and opportunities in global marketing management?

80 contributions 1 month ago

Learn about the key trends and opportunities in global marketing management that can help you reach, engage, and influence customers across different countries and…

Marketing Management

How do you deal with negative feedback and reviews on your digital marketing and e-commerce platforms?

32 contributions 2 months ago

Learn how to respond to negative feedback and reviews on your digital marketing and e-commerce platforms. Follow these tips to improve your reputation, sales, and…

Marketing Management

How do you plan and execute a successful product launch or rebranding campaign?

35 contributions 4 months ago

Learn how to plan and execute a successful product launch or rebranding campaign in six steps. From defining objectives to evaluating results, this article will…

Marketing Management

How do you measure the impact and ROI of your marketing campaigns across different channels and platforms?

25 contributions 2 months ago

Learn best practices and tools to track, analyze, and improve your marketing impact and ROI across different channels and platforms.

Marketing Management

How do you integrate discount pricing and sales promotion with other marketing mix elements?

20 contributions 1 week ago

Learn best practices and tips to use discount pricing and sales promotion effectively with your product, place, and people strategies.

Marketing Management

What are the benefits and challenges of using psychographic segmentation in marketing?

13 contributions 4 months ago

Learn how to use psychographic segmentation in marketing to create more relevant and personalized campaigns, and overcome the challenges of data collection and…

Marketing Management

What are some of the best practices for creating engaging content marketing?

24 contributions 5 months ago

Learn the best practices for creating engaging content marketing that attracts and retains your audience and drives profitable customer action. Follow these six…

Marketing Management

What are the advantages and disadvantages of online surveys for marketing research?

18 contributions 2 months ago

Learn about the advantages and disadvantages of online surveys for marketing research, and how to improve their quality and effectiveness.

Marketing Management

What are some of the tools and techniques for evaluating customer satisfaction and loyalty?

18 contributions 1 week ago

Learn about the tools and techniques that marketing managers can use to measure and improve customer satisfaction and loyalty in this article.

Marketing Management

How do you evaluate and compare different marketing management tools and software vendors and providers?

27 contributions 2 months ago

Learn how to find the best marketing management tools and software for your business by following these steps to evaluate and compare different vendors and…

Marketing Management

How do you create and manage a content marketing strategy for your e-commerce business?

14 contributions 5 months ago

Learn the steps to create and manage a content marketing strategy for your e-commerce business. Find out how to plan, produce, distribute, and optimize your content…

Marketing Management

What are the benefits and drawbacks of using the SWOT analysis for marketing planning?

20 contributions 1 month ago

Learn the benefits and drawbacks of using SWOT analysis for marketing planning and how to overcome its limitations and challenges.

Marketing Management

How do you test and validate your customer-centric innovation ideas and solutions?

5 contributions 4 months ago

Learn the steps to test and validate your customer-centric innovation ideas and solutions with data and feedback from your target customers.

Marketing Management

What are the best practices for measuring the impact of marketing innovation on customer loyalty?

11 contributions 2 months ago

Learn the best practices for measuring customer loyalty after implementing marketing innovation. Find out how to use metrics, feedback, benchmarks, and tests.

Marketing Management

What are the best practices and examples of emotional marketing in your industry?

16 contributions 4 months ago

Learn how to define, track, and optimize your emotional engagement in marketing. See examples of emotional marketing campaigns that have rocked the world.

Marketing Management

How do you use customer feedback and data to improve your value proposition and customer retention?

14 contributions 1 month ago

Learn how to calculate and boost your customer lifetime value (CLV) by using customer feedback and data to improve your value proposition and retention.

Marketing Management

How do you leverage service failure as an opportunity to create positive word-of-mouth?

12 contributions 5 months ago

Learn how to leverage service failure as an opportunity to create positive word-of-mouth, and discover some effective service recovery strategies for your business.

Marketing Management

What are the challenges and best practices of market penetration as a growth strategy?

8 contributions 5 months ago

Learn what market penetration is, how it can help you grow your sales and market share, and what are the challenges and best practices to succeed in this strategy.

Marketing Management

What are the most effective strategies to generate leads and conversions for your startup?

14 contributions 4 months ago

Learn how to market your startup effectively and generate leads and conversions, based on the latest trends and insights from experts and entrepreneurs.

Marketing Management

How do you measure the ROI of your market segmentation and targeting strategy?

10 contributions 4 months ago

Learn what market segmentation and targeting are, why they matter, and how to measure their ROI with different methods and metrics.

Marketing Management

How do you design and execute a successful content marketing strategy for your target audience?

20 contributions 1 month ago

Learn how to create and distribute valuable content for your target audience. Follow these steps to design a successful content marketing strategy.

Marketing Management

How do you cope with the changing buyer behavior and expectations in the B2B market?

32 contributions 1 month ago

Learn how to cope with the changing buyer behavior and expectations in the B2B market by developing a promotion and communication mix that works for your audience…

Marketing Management

What are the best channels and tools to reach and recruit volunteers online?

6 contributions 5 months ago

Learn how to use the best channels and tools to reach and recruit volunteers online, and how to create a compelling value proposition and message.

Marketing Management

How do you train and motivate your marketing team to adopt neuroscience and gamification methods?

9 contributions 1 month ago

Learn how to use neuroscience and gamification to boost your marketing performance and results. Find out how to train and motivate your marketing team on these…

Marketing Management

How do you create a seamless and consistent customer experience across all channels?

10 contributions 1 week ago

Learn how to create a seamless and consistent customer experience across all channels, and how to overcome the common obstacles of omni-channel marketing.

Marketing Management

What are the best practices for choosing and visualizing the right metrics on your marketing dashboard?

18 contributions 1 week ago

Learn how to choose and visualize the right metrics on your marketing dashboard. Find out how to use dashboard templates and examples to get started.

Marketing Management

How do you design a marketing research report that impresses your clients?

14 contributions 1 month ago

Learn the steps to create a professional and persuasive marketing research report that convinces your clients and delivers value.

Marketing Management

How do you measure and improve your distribution channel performance and customer satisfaction?

6 contributions 5 months ago

Learn about distribution channel trends and challenges, and how to measure and improve your channel performance and customer satisfaction.

Marketing Management

How do you measure the effectiveness of your customer segmentation strategy?

8 contributions 2 weeks ago

Learn how to evaluate and improve your customer segmentation strategy with key metrics and methods, such as segment profitability, satisfaction, response, and…

Marketing Management

How do you use social media analytics to optimize your marketing strategy?

7 contributions 2 weeks ago

Learn how to use social media analytics to influence your customers' buying behavior and improve your content, targeting, and budgeting. See examples of successful…

Marketing Management

How do you use AI to segment and target your customers?

17 contributions 1 month ago

Learn how to use AI to enhance your marketing research and segmentation skills, and create more value for your customers and stakeholders.

Marketing Management

What are the best tools and methods for targeting B2B customers online?

14 contributions 1 month ago

Learn how to use online tools and methods to segment, target, and engage B2B customers online with personalized and relevant content.

Marketing Management

What are the key skills and tools for digital marketing managers?

35 contributions 2 months ago

Learn how to master data-driven decision making, content marketing and SEO, social media marketing, email marketing, and video marketing in 2021.

Marketing Management

How do you create personalized and relevant content for different segments in digital marketing?

6 contributions

Learn how to create personalized and relevant content for different segments in digital marketing, and how to measure your results.

Marketing Management

How do you use experimentation for marketing innovation?

17 contributions 1 month ago

Learn how to foster a culture of experimentation and learning in your marketing team, and how to use technology and tools to run and analyze your experiments.

Marketing Management

What are the key skills and competencies for a customer experience manager?

23 contributions

Learn what are the key skills and competencies for a customer experience manager, and how to develop them to deliver products and services that delight your…

Marketing Management

What are the benefits and challenges of omnichannel marketing?

13 contributions 3 weeks ago

Learn how to create a successful omnichannel marketing strategy for your business. Discover the benefits, challenges, and best practices of omnichannel marketing.

Marketing Management

How do you address different target segments as part of your marketing plan?

13 contributions 1 week ago

Learn what marketing segmentation and targeting are, why they are important, and how to align your marketing mix with your target segments.

Marketing Management

What are the best tools and methods for market research and analysis?

8 contributions 5 months ago

Learn the best tools and methods for market research and analysis, and how to segment and target your market for your marketing strategy.

Marketing Management

How do you balance rational and emotional appeals in your value proposition?

8 contributions 1 month ago

Learn how to balance rational and emotional appeals in your value proposition, and how to use them effectively in your marketing campaigns.

Marketing Management

How do you foster collaboration and communication among your marketing channel partners?

9 contributions 5 months ago

Learn how to manage your marketing channels effectively with these best practices. Choose the right partners, set clear expectations, provide support, coordinate…

Marketing Management

What are the best practices for testing and validating your unique value proposition?

25 contributions 4 months ago

Learn the best practices for creating, testing, and validating a unique value proposition (UVP) that resonates with your customers and differentiates you from your…

Marketing Management

What are the best tools and methods to analyze your competitive advantage?

10 contributions

Learn the best tools and methods to analyze your marketing differentiation and assess your competitive advantage in this article.

Marketing Management

What are the key skills and competencies for marketing innovation managers?

16 contributions 2 months ago

Learn how to manage marketing innovation effectively and successfully. Discover the key skills and competencies for marketing innovation managers.

Marketing Management

How do you measure and improve the social impact of marketing activities?

18 contributions 2 months ago

Learn how to measure and improve the social impact of your marketing activities, using a simple framework and some practical examples.

Marketing Management

What are the best pricing strategies for new products or services?

33 contributions 2 months ago

Learn how to choose the right pricing strategy for your new product or service based on your cost, value, competition, and market objectives.

Marketing Management

How do you align your differentiation goals with your overall business objectives?

24 contributions 2 months ago

Learn how to measure marketing differentiation and how to align it with your business objectives. Discover tools and tips to implement and improve your…

Marketing Management