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Learn about the latest trends and innovations in real-time bidding (RTB), such as AI, header bidding, CTV, identity solutions, and contextual advertising.
Learn what attribution modeling is, why it matters for real-time bidding (RTB), and how to choose the best model for your online advertising goals.
Learn how AI can help detect and prevent RTB fraud, what are the benefits and challenges of using AI for fraud detection, and what are the future trends and…
Learn how RTB ad networks can help you reach your target audience more efficiently with online ads, and what are the factors to consider when choosing one.
Learn how to stay updated and informed on the latest changes and developments in GDPR and CCPA for real-time bidding (RTB) ads.
Learn how to integrate dynamic creative optimization (DCO) with other creative and media tools and platforms in your real-time bidding (RTB) ecosystem.
Learn what the trade-off between scale and targeting means in real-time bidding (RTB), why it matters, and how to optimize your RTB strategy.
Learn how to comply with GDPR and CCPA for online advertising by using data minimization and pseudonymization techniques for real-time bidding (RTB) ads.
Learn how to evaluate different factors, such as bid rate, bid price, transparency, integration, and reputation, to choose the best RTB partner for header bidding.
Learn how the quality of real-time bidding (RTB) data can affect the accuracy of attribution modeling and what factors to consider when using RTB data for…
Learn how to optimize your real-time bidding (RTB) campaigns with our tips on testing and evaluating different strategies and tactics.
Learn how to implement header bidding successfully and optimize your performance by avoiding common challenges and risks, such as latency, complexity, and errors.
Learn how to test and compare different header bidding strategies and platforms to optimize your ad revenue and performance.
Learn how to use data management platforms (DMPs) to enhance your real-time bidding (RTB) creative and messaging. DMPs can help you create more personalized and…
Learn about the common causes and solutions for low match rates in programmatic advertising, and how to optimize your real-time bidding campaigns.
Learn how to improve your data integration for programmatic campaigns with real-time bidding (RTB) data. Discover tips on data quality, enrichment, and analysis.
Learn how to optimize your programmatic advertising strategy with real-time bidding (RTB). Find out how to set your goals, choose your platforms, optimize your…
Learn the best practices for preventing domain spoofing in RTB auctions, such as using ads.txt, sellers.json, pre-bid verification, and industry standards.
Learn how header bidding works in the context of RTB and how to measure and optimize your header bidding setup with key metrics, tips, and tools.