Transforming Patient Communications: An Instructional Pathway for Physicians
Are you a healthcare professional looking to deepen your connection with patients using external communications? Are you seeking to build your new or existing professional brand? What's your goal for 2024? Have you set one?
Effective content development is something I frequently am called upon to help doctors choose "what" to do and "when". But medical content generation has its challenges. For one thing, there's clinician speak and patient speak. Sometimes they intersect, but rarely.
Here are three points to consider:
And one last thing: One is always more than none. If your direct competitors aren't publishing content, your puny little one blog article gives you 100% share of voice. Take that ball and run across the field to the goalpost with it as if you have no one else trying to stop you ... because you don't have anyone else chasing you or blocking you.
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Maria K Todd PhD MHA
Healthcare Business Development Expert
Certified in Digital Marketing
800.727.4160
President at Ilan Geva & Friends, Senior Strategy Director & Head of US and Americas office at Vmarsh Healthcare
9moWriting for commercial purposes, a trade learned in ad agencies or internal marketing departments.
CHAIRMAN and CEO
9moGreat tips Maria K Todd PhD MHA ! By further developing these snippets with specificity, actionable tips, and clear benefits, you can create valuable content that helps physicians build their professional brands and improve their communication skills in 2024.💯