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🎤 "Freddie Mercury Blends with Project Pat: South Coast Meets Desi Swagger, and the Music Just Takes Off!" 🎤

From the heart of Bengaluru to the global stage, Hanumankind, born Sooraj Cherukat, is setting the internet on fire with his latest music video, Big Dawgs. What started as a viral hit with 11 million views has now skyrocketed to over 51 million—and it's not just the numbers that have people talking.

This track, shot in the iconic Maut ka Kuan (Wall of Death) in Kerala’s coastal district of Ponnani, has done more than just capture eyeballs; it has struck a chord with audiences worldwide. The blend of desi swagger, Western influence, and a raw, gritty aesthetic has made Big Dawgs a cultural phenomenon.

But what exactly is Hanumankind doing right? Let’s break it down:

🎤 1. The Raw, Relatable Aesthetic

Hanumankind’s look in Big Dawgs—a simple baniyan, black pants, and a fierce mustache—channels the energy of a street hero. It's an image that resonates with many, reminiscent of both the rugged, relatable figures from Indian streets and the electrifying energy that YouTube reviewers have compared to none other than Freddie Mercury. This combination of simplicity and intensity is a masterstroke.

🎬 2. Bijoy Shetty’s Killer Direction

The visionary behind the camera, Bijoy Shetty, has delivered a music video that is nothing short of cinematic brilliance. The choice to film in the Maut ka Kuan not only adds an authentic desi flavor but also injects the video with a thrilling, adrenaline-pumping vibe. The imagery of cars whizzing around the Wall of Death, with Hanumankind at the center, feels like a perfect metaphor for the risks and rewards of life—a theme that resonates universally.

🎶 3. Paying Homage to Southern Rap Legends

Hanumankind’s flow and style have caught the attention of Southern rap royalty, notably Project Pat, who’s been vocal about his admiration. While the influence of Southern rap is palpable, Hanumankind’s unique twist makes it his own. The music is an explosive mix of punk rage, high-energy beats, and that unmistakable Indian flair. It's this blend of influences that makes the track both familiar and fresh, a homage to the giants of Southern rap while still being distinctly desi.

🍺 4. Cultural Touchstones and Universal Appeal

One of the standout moments in the video is the pouring of beer—a simple yet powerful gesture that resonates with camaraderie and the universal act of sharing a drink with friends. It’s these small, culturally rich details that give the video its soul, allowing it to connect with audiences across the globe.

🔥 5. The Perfect Finale

As the track winds down to a slower RPM, the music takes on a hypnotic, almost trance-like quality. The final sequence—laced with a Jackie Chan-style stunt montage—revives the decades-old stunts performed at Indian melas and festivals. It’s a nod to the past, but with a modern twist, making it clear that Hanumankind is all about pushing culture forward.

🚀 6. Innovation and Cultural Fusion

Big Dawgs isn’t just a music video; it’s a statement. By blending innovation with cultural elements, Hanumankind has created a piece of art that stands apart from the typical Bollywood fare. This is India’s music scene reimagined—a class apart, forging new paths in the global arena.


Hanumankind, with his raw style, Bijoy Shetty's direction, and the cultural fusion in Big Dawgs, has not only captured the internet's attention but has also positioned himself as a force to be reckoned with in the global music scene. The world is watching, and as the views keep climbing, one thing is clear: this is just the beginning for Hanumankind. The mix of Southern rap homage, desi grit, and universal themes has struck gold, and the only way from here is up.

Catch the wave, because Hanumankind is here to stay! 🎤🔥

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