Unconventional Brands Redefining Engagement Through Instagram AR Filters
Avishek Roy
![Avishek Roy]()
Avishek Roy
Brand & Digital Marketing Strategist | Content Marketing Strategy, Analytics, PPC, SEM, Social Media Marketing
Instagram AR filters have become a familiar part of our online interactions, often associated with brands like Lakme, Nike, Nykaa, Coca-Cola, Pepsi, and Swiggy. These brands have skilfully integrated AR filters into their marketing strategies, offering virtual try-ons, interactive games, and immersive experiences. But have you ever considered how brands from vastly different domains are making innovative strides with this tool? Prepare to be intrigued as we delve into the world of unconventional brands that are reshaping engagement through Instagram AR filters.
Unconventional Brilliance: Rethinking the Norms
While AR filters have found a natural home in lifestyle and FMCG industries, a group of unconventional brands is embracing the unexpected. These brands defy conventions, venturing into AR filter territory to craft experiences that resonate deeply and shatter the confines of traditional marketing strategies.
Expanding Horizons: Unconventional Success Stories
National Geographic: A Journey Through AR Exploration
National Geographic, synonymous with awe-inspiring exploration, harnessed AR filters to transport users to breathtaking landscapes and captivating scenes. This innovative approach aligns with their core mission of sharing the wonders of the world through immersive experiences.
The New York Times: Transforming Text into Visual AR Narratives
In a realm dominated by text, The New York Times ingeniously transformed its written stories into visual narratives using AR filters. The convergence of age-old storytelling with modern technology yielded engaging, interactive stories.
NASA: Space Exploration Comes Alive
Even a brand as exceptional as NASA ventured into the realm of AR filters. By creating filters that simulate space exploration, NASA brings the cosmos to life through the screens of users' devices. This unexpected approach fosters a profound connection with the mysteries of the universe.
Exploring Unconventional Territories: Untapped Sectors
Unconventional brands are not alone in leveraging AR filters.
Various sectors can harness the power of this tool to create impactful engagement:
Fitness and Wellness Brands: Provide virtual workout sessions, guiding users through exercises while promoting a healthy lifestyle.
Financial Institutions: Simplify intricate financial concepts with interactive AR filters, making investments and planning more accessible.
Environmental Organizations: Use AR filters to visualize environmental changes, fostering awareness through compelling visuals.
Unconventional Engagement: Embrace the Future
The adoption of Instagram AR filters by unconventional brands underscores the flexibility of modern marketing. These pioneers are reshaping engagement norms, demonstrating the boundless potential of creativity and innovation. The narrative, however, extends beyond these brands. Companies from various sectors can wield AR filters to amplify their messages, forge connections, and stand out in the digital realm. By exploring uncharted avenues and embracing inventive strategies, brands can leverage Instagram AR filters to craft meaningful connections and make a lasting impact on their audiences.