Up Your Game Without Spending a Dime With These 5 Tools
Marketing teams spend way too much on tools.
There. We said it.
And we’re willing to die on that hill.
Why’s that? In our opinion:
1. Teams usually utilize tools just for a couple of things and don’t make the most of them.
2. There are always simpler, cheaper or, even better, free tools that can help marketers achieve their goals.
Here’s a list of 5 free tools that our team curated just for you, fellow digital marketer.
(Don’t worry: You won’t be seeing Keyword Planner or Google Search Console.)
Fighting over the top-ranking positions for your target keyword? Compare your page against your competitors and spot optimization opportunities. This tool offers you a quick snapshot of word count, content outline and frequent terms, among other things.
This amazing tool lets you automate your marketing tasks and save time. You just have to choose an applet from their library or create your own from scratch to connect your apps and devices. Want to use IFTTT AI to generate ideas for your next social media post? You got it.
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Stop guessing and see who you’re actually talking to. Thanks to this tool, you can dive deep into customer insights and create targeted content that resonates with your audience. With Audiense you get demographics data, but also insights about personality, buying mindset and online habits.
Glimpse is to Google Trends as canned spinach was to Popeye. By installing the extension, you can go from seeing a trend to actually understanding how you can leverage it.
Unlike Google Trends, Glimpse shows search volume and the expected trajectory of a topic.
This tool uncovers People Also Ask questions from Google search results. With it, you can discover related queries and expand your content strategy by addressing popular questions. AlsoAsked is an essential tool if you want to optimize your content for better search visibility and improve your site’s organic traffic.
Give ’em a try and let us know how they work for you!