Vialetto engages with customers and drives overall sales using Amazon Ads solutions.

Vialetto , a chocolate brand designed to engage millennial and adult Gen Z audiences, began selling its products on the Amazon store in March 2020. Vialetto wanted to bring awareness to its brand by becoming more visible in shopping results, on complementary pages, and off Amazon. The brand also wanted to increase performance in the Amazon store, reaching an audience at different stages in the shopping journey in Italy.

We wanted a full-funnel approach to connect with new audiences for our chocolate brand. Our partnership with OmniShopper has proven to be a great success, as we have seen an impressive level of engagement with our brand and real growth in terms of sales. Thanks to this, we can now set more challenging objectives for this brand in the upcoming year. (Elisabetta Boccali, marketing manager, Colussi Group)

The specific challenge OmniShopper faced with Vialetto was to make the brand visible in a complementary product category. The agency had to create a strategy focused on helping Vialetto stand out from similar brands. To solve this challenge, the agency began using Amazon DSP to help increase brand awareness outside of Amazon by reaching different audiences with the brand’s storytelling. The agency also created engaging creatives and optimised Vialetto’s Store experience with memorable video content. Through insights and signals, OmniShopper optimized the strategy to maximize reach and sales, meeting the KPIs set by the brand.

The entire case study is available online here: Amazon ads

OmniShopper & Co.

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