Virtual Reality - Game Changer for the Hospitality Industry

PowerPoint, Photos and Videos are the tools that the Hotels have relied on for far too long to drive the Sales. These tools have worked and would still continue to but with the new gen travelers (Millennials and Gen Z) Technology will play a greater role in driving your Sales. 

Videos and Photos are great at giving an overview but as we have all realized during the lock downs, people are looking for not only an overview but experiences which are immersive, where they can actually experience a product from the comfort of their home.

This is where Virtual Reality comes in, helping you showcase your Hotel Virtually to the prospective guests and giving them an immersive experience. It also helps create that I want to go there moment and when the people do decide to travel, generates a top of mind recall for your Hotel.

Here is how it can help you increase your:

Room Sales: Most Hotels have relied on the Photographers ability to make the room appear either bigger or look more premium, however this leads to disappointment when guests check in, A common feedback has always been, well the room looked different in the Photo but it doesnt size up in reality. With Virtual Reality the Virtual Room and the Physical room look the same and give a 100% accurate impression to the prospective traveller. This leads to a higher guest satisfaction as what you see and pay for is what you get.

Food and Beverage: Not only is your Restaurant mapped exactly the way it is, with Virtual Reality your Buffet and live counters also appear lifelike and realistic, once again giving your Guests a 100% accurate depiction of what they would get and what they should expect. When it comes to managing expectations on the layout and space, Virtual Reality is the perfect tool.

Weddings, Conferences and Events: This is where Virtual Reality excels, and can help you win more business. By showcasing exactly what the Event / Wedding / Conference would look like, the Prospective clients don’t need to physically visit your Hotel and inspect the Venue. This leads to reduced communication answering questions and shortens the time taken to close the bookings. 

This is especially helpful for the Weddings , Weddings as we all know can be an excellent revenue generator and help increase the Top and bottom line. Using the traditional means, Photos and Videos, a Lot of questions need to be answered. With Virtual Reality if the Hotel maps the different setups they have done, it is a one time investment which repays itself for years to come. The Prospective Bride and Groom and the Hosts can experience the set up in a realistic manner without leaving the comfort of their house. 

At Purple Albedo we map your Hotel in 8K or 12K resolution making you future ready. To give it some perspective. Apple Iphone 12 Pro Max has a 2.8K resolution where as Note 20 5G Ultra has a 4K resolution. The Highest resolution on a TV at this moment is 8K and it is termed as Ultra High Definition. Majority of the Televisions are at ¼ or ½ this resolution. 

Being experienced professionals from the Industry turned Techies and Marketers we understand what the Hotels need to showcase and help you present your Hotel in the right manner which would help you close more sales in a Shorter time. 

Once mapped, if you also take our Marketing solutions,  we would even help you leverage this to grow your Direct Sales by curating Marketing campaigns which would leverage your Hotel Virtual Reality Mapping and put it in front of the prospective customers. 

Our Solution is not Operating system or device dependent, Your clients can view it on an Apple device or an Android, On a Windows or a MAC or a Television. Since it is Ultra High resolution it can also be viewed on a Projector screen. It would turn completely Immersive if you show it on a VR Headset but even without one it would give your clients a 100% accurate experience. 

Leveraging Virtual Reality not only can you reduce your collateral cost, but also have a more efficient means of reaching your clients across geographies by sharing the link via a Message or Email. As a Hotel you can also use it for Internal Trainings, showcasing your Hotel at Travel Trade Shows, to the Corporate Clients and educating your Travel Agents. 

Your Travel Agents in turn can share the same link with their clients making the whole process smoother and ensuring that there is no loss of information. 

Our Latest work can be viewed here Radisson Blu Delhi & Crowne Plaza Ahmedabad

Interested in finding out more, then get in touch with me or my Colleague Pravin Bhhardwaj