We Take it Personally: Why 360DG Isn’t Your Average DMC

By: Megan Martinez , Vice President of Strategic Account Management

What does it take to be the best DMC out there? Well, here at 360DG, we have more than a few ideas. With over 45 years of experience under our belts, we’ve found the following true: it’s all about you! For us, “Built Around You” isn’t just a tagline, it’s our collective ethos and is embedded in absolutely everything we do. But if there’s anything you should know about us, it’s that we don’t like to stand still. As a team, we’ve taken the time to refine our processes and procedures to better serve the companies and planners who work with us. Sure, we do things a little bit differently around here, but we wouldn’t have it any other way.

Our Industry-Leading Process Is One of a Kind

Over the past two years, our number one priority has been evaluating our process, technology, team, and training from a customer experience-first mindset. After all, we pride ourselves on being not just a partner but an integral part of your team! There are no stale templates or AI-generated emails here — from the second you reach out to us, you’ll receive a timely, detailed, and personalized response. We want to be aligned with you from day zero, so before we ever put pen to paper on a proposal, our team will dive into your mind and get to know you, your brand, your audience, and your goals. No matter which of our destinations you’re interested in, you’ll find bespoke creativity, efficiency, and polished performance in spades from coast to coast. Teamwork doesn’t just make the dream work — it’s how we get the job done!

We Are Proactive About Improvements

If there’s one thing that never changes about the corporate event and meeting planning world, it’s this: everything is always changing. Since this isn’t a “set it and forget it” industry, we believe in continuously tweaking and improving what we do and how we do it, too. Introducing: the 360DG Process Committee! Meeting once a month, this committee is made up of leaders across the business. This super star team has documented and improved our A-Z processes from accounting to sales through to post-event follow-up. Their purpose? Discovering how everyone at 360DG can work together to better serve our clients. 

It’s True: Our SAM Team is Built Around You

Our Strategic Account Management (SAM) team has been revolutionized over the past three years. However, we didn’t expand our team based on market trends or corporate travel projections. Instead, our organic growth was driven by you, our clients, and what you need to be successful. We believe that our customers should have a voice within 360DG, and our SAM team ensures this happens seamlessly. Consider them your strategic account partner who will dive into your needs from sales and development to logistics. In fact, we’re so tuned into our clients that we can often anticipate your next move before you do! No crystal balls or tarot cards are needed here — just your savvy personalized account team serving as your advocates to ensure we over-deliver every time.

What Our Clients Have to Say:

“Partnering with the Strategic Account Management Team allows us to work more strategically, whether juggling multiple city bids, building and maintaining client relationships, or just making sure things don’t fall through the cracks. The Global Sales Team takes the time to understand our client’s needs and expectations, see the big picture, and assign the best salesperson in the respective destination.”

One Team, Your Vision

Again, working holistically across the business enables us to step up the service without missing a step. There’s nothing worse than having in-depth meaningful conversations with a sales team that you never speak to again.

In fact, we’ve found that the transition from sales to logistics is often where issues begin at other DMCs. No matter the scale of your program, your SAM team advocate will be beside you at every turn to ensure that we’re always exceeding expectations and delivering on our promises. From bringing logistics team members with us on site visits to conducting in-person training with field staff, we pay extra attention to the details so you don’t have to. We also assign a dedicated 360DG Strategic Account Logistics Manager who is solely focused on your program, never balancing two or more concurrent events. To us, the final contract isn’t just a piece of paper: it’s a living, breathing reflection of your program that we use as our single source of truth throughout your experience with us.

We Plan Attendee-First Programs

We all love a good Pinterest board, but we strongly believe trends are not one-size-fits-all. While other DMCs often focus on style over substance, at 360DG, we put your audience first by digging into the “why” behind your program. After all, every program has a purpose, and no organization is the same. The “who” is the next most important factor to consider when planning programs. And we don’t stop at the VIP list — every attendee’s experience is crucial. Our team will take the time to dig into the cultural nuances of your program to ensure we’re catering (pun intended) to a variety of cultures, religions, and nationalities. While dietary restrictions are a common concern, we don’t stop there. For example, did you know that white symbolizes death, mourning, and bad luck in some Asian cultures? So, while white linens and draping might feel like a classic, elegant choice, it might not hit the right note with your APAC team.

We’re Ready for Anything

At 360DG, we don’t just have a plan A and B: it’s more like A through Z. We approach every program with the mindset that issues will arise and that we must be prepared to manage them. We always host an emergency planning meeting with your venue and key event contacts to discuss possible unforeseen situations and how to collectively handle them. This could be for singular issues like if someone is having heart problems during a team-building activity or much bigger situations like inclement weather during an outdoor off-site. Having a plan in place and aligning everyone on its execution ensures anything can be handled smoothly and professionally.

What Our Clients Have to Say:

“I cannot say enough good things about our welcome reception last night. Having to move it indoors wasn’t ideal, but your team jumped right into action and made us feel nothing but confident along the way. The end result was beautiful. Our attendees and executives all had such a great night thanks to the beautiful décor, fun activation stations, and great music. I’m grateful for our continued, amazing partnership.”

Our Partnership Doesn’t End With Your Program

Once we’ve popped the bubbly and celebrated a job well done, the job isn’t done quite yet. We want to hear from you and know what we can do to improve our partnership the next time around. After your program has wrapped, our team will develop a post-program recap report or host a call with you and your team to see what went well and what could have gone better. All of this information is consolidated and shared internally across the company to ensure that we’re constantly innovating and improving.

So, here at 360DG, it’s not about how we can be the best destination management company — it’s how we can be the best DMC partner for you. We hope you’ve enjoyed this peek behind the curtain at what keeps our motors running! And, as always, our hard-working team of hospitality hero-makers can’t wait to hear how we can make your next program unlike any that’s come before.

This article first appeared on 360DG.com.