Welcome to the August Edition of the Brave Bulletin
Brave Bison
A different beast: a media, marketing and technology company purpose built for the digital era.
Welcome to August's edition of the Brave Bulletin, your quick read monthly roundup of the latest and greatest news, views and insights from across the Brave Bison Herd.
Just like the Olympics, August is well under-way and with it, we have a ton of hot new insights, updates and case studies for you to enjoy. In this month's edition you can expect:
...all of this and more. Curious? Let's dive right in.
Airing dirty laundry with Currys 👗🧦👖
We're thrilled to share one of our SEO and DPR campaign case studies for our long-standing client, Currys. Which sparked curiosity (and disgust!) about Brits' laundry habits.
Ever wondered how often people wash their clothes? Our survey revealed some surprising truths, offering rich material for various story angles, which we turned into a PR campaign that successfully boosted organic visibility. Cue 'opps I wore it again', you can see the full case study and results, here.
We brought the herd together to look back on H1 and what a phenomenal first half it was...
We welcomed 42 new people, celebrated record award wins, and hosted over 250 marketers at our Composable Commerce Summit and SocialMinds Live London. We uploaded 2388 hours of YouTube content for top creators and created 33 custom audience GPTs with our innovative AudienceGPT tool. All this, plus major performance campaigns, 5194 hours of site improvements via our Commerce team, and some incredible new client partnerships. You can catch all of this, and more, in our summer sizzle.
24 hours of Spa. We're talking engines not saunas. 🏎️
The Media Network's Sports Team partnered with our long-term client, GT World, during their 24 hours of Spa event. Which looked a little something like this:
The results? A 53% increase in viewership and 132% increase in revenue.
What a performance.
A world first for MACH architecture and composable commerce with MKM 🔧
If you read our latest composable commerce /unlocked whitepaper, then you'll want to take a look at our award-winning MKM case study. We delivered a world-first in composable commerce for UK's leading building supplies merchant, MKM, future proofing their tech stack and CX. The results speak for themselves...
If you saw Jeremy Allen White’s Calvin Klein ad, count yourself lucky...
...it was shared without ALT text, so blind and partially sighted people couldn’t join the fun. That was until RNIB schooled us all. RNIB's social media content manager Helen Dutson and social media officer Holly Tuke who’s registered blind are on a mission to show social media that accessible content is achievable, necessary, and rich ground for creativity.
In the latest episode of the SocialMinds podcast, we got a lesson in what scrolling through social is like for someone with sight loss, how to make truly accessible content, who’s doing it well, and how platforms can improve their features.
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The latest AA/WARC report is out—but what do the experts really think? Hannah Kimuyu, our Performance MD, shares insights with Performance Marketing World on Q1 2024 trends, digital infrastructure investments, and reflections on Q2 at Brave Bison. Is optimism back on the agenda? Dive in to find out.
Master your DOOH strategy and enhance your performance marketing with expert insights from Fahmi Mohammed, director of performance media. Discover how strategic planning, audience understanding, and precise measurement can significantly boost your brand's visibility and effectiveness. Click here to uncover Fahmi's proven secrets.
We announced some seriously exciting new talent for SocialChain this month, enter Ramiz Abusham, Growth Director. Ramis brings with him fresh energy and a wealth of experience, which you can read more about in Prolific North.
Speed, agility and diversity - just three of the reasons we support hybrid working. Hannah Baker, CMO of Brave Bison & SocialChain, recently sat down with agency leaders to talk about their approach to working from home. Read more to find out why we think hybrid isn't just for cars.
Sports rights holders, is your content thriving but ad revenue lagging? We've got the solution. Our Media Network's Tamas Csak reveals proven strategies to boost your sports content revenue and grow your audience by at least 5x. From overlay ads to precise targeting, discover the tactics to take your content to the next level. Tune in.
The IPA Bellwether report for Q2 went live, and with the summer of sport plus a change in government, all signs seem to point to a stable and optimistic remainder of 2024. But as the cost-of-living crisis continues, will brands find it tricky to get consumers to part with their hard-earned cash? Ric Hayes, group strategy director, shares his thoughts with Campaign.
Our associate creator director Beth Blance was featured in The Grocer for her thoughts on why ASMR-like eating sounds have been cropping up in ads lately – and whether this tactic is a worthy move for brands. THE definition of food for thought.
Our very own Martin Ruffell, head of sport, was announced as judge for the prestigious ISC international Sports Awards. Celebrating the finest sports in the world.
And ICYMI: MAD//fest was truly the place to be this summer. Our senior strategist Gareth Harrison chatted all things creators and communities with SharkNinja’s director of social media and influencers Eva Bojtos, while Brave Bison’s Matt Garbutt joined our group strategy director Ric for a session on AI and silicon audiences. Haven't read our top takeaway report yet? Get your hands on it, here.
Forget everything you think you know about being “authentic” on social
Discover the truth behind authenticity in our latest white paper, "Forget Real: Why Brands Should Aim Higher Than Authentic on Social." Learn why striving for true connection, transparency, and accountability is more important than ever. Warning: this guide contains actionable insights from our top strategists and creators to elevate your brand beyond the buzzwords. Download your copy now.
How to: Maximise Your Paid Media Across the Funnel
For the next instalment in our How To series, our Performance team’s director for growth, Kit Bienias, shares his expert tips on how you can maximise your paid media campaigns in five easy steps. So, over to Kit...
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