Welcome to Get into the Press, the 2025 Issue

Hello, Happy Monday and Happy 2025!

Welcome to my first newsletter of 2025! I hope you had a wonderful holiday season and are ready to make this year your most visible yet.

As we step into January, I want to take a moment to reflect on 2024, it was a big year and there were so many things to celebrate and being able to take some time off over Christmas and just enjoy being with my family, walking the dogs on the beach and having coffee at my favourite coffee shop, The Clipper, was so needed.

Last year brought exciting wins for my clients, incredible stories in major outlets, and a growing community that celebrates collaboration and success. I’m so proud of the Press Club members who embraced pitching, storytelling, and visibility, and I know 2025 will be even better.

Speaking of better, I have something special to kickstart your year, a five day only offer to join that very Press Club.

Join now for just £27/monthor £199/year - this price won’t be back, from next week, it will be £37/month or £399/year, but that deal is yours for life, along with my support and belief.

If you're serious about amplifying your brand and creating more impact, this is your chance to lock in a huge saving!

What you get as a member:

⭐ Two live masterclasses + follow-up co-working/Q&A sessions

⭐ Daily media opportunities tailored to your expertise

⭐ 10% off events and retained PR services

⭐ A monthly PR resource to sharpen your strategy

⭐ Motivation, collaboration, and supportto stay consistent

⭐ Weekly check-ins and celebrations to keep your momentum

⭐ A community of founders and experts who have your back

👉 Join the Press Club here

Let’s make 2025 the year you own your story and step into the spotlight.

My Word for 2025: Elevation

This year, my focus is on Elevation and this is for myself, my clients, and my community, maybe even my dogs too!

Why? Because I believe it's time for all of us to rise, take up space, and showcase our brilliance. Elevation is about stepping up, being seen, and making a difference, so whether it's landing your first national feature or finally being recognised as the expert you are in the press, the sky’s the limit and I'm here to help you fly.

Real Stories in 2025: The Power of Authenticity

In a world of rapid tech advancements, it's easy to lose sight of PR's true purpose: storytelling.

While AI has revolutionised content production, it can sometimes feel impersonal, but your real, honest stories, the wins, the lessons, the messy moments, are what set you apart and could get you that feature you have been looking for but not been brave enough to pitch.

Your audience doesn’t want perfection, they want connection and relatability.

Here’s how to start to use real stories this year:

• Spotlight customer wins: Share genuine success stories, even when the journey wasn’t linear.
• Embrace vulnerability:Talk about challenges you overcame, it makes your story more relatable and it could make a massive difference to others - sharing is caring.
• Tailor your message:Edit your stories to fit different platforms and audiences because this isn’t about one-size-fits-all content, it’s about finding the right place at the right time and being seen.

Client Win 🌟

Shoutout to Julie Brim ! Jules, a brilliant social media strategist, was recently featured in Stylist discussing social media etiquette at work and this was a perfect match for her brand and ideal audience of small business owners who need support with, yup, social media and marketing,.

We also got Jules into Grazia last month, as well as many other places, and the buzz has set her up for an incredible start to 2025. These wins didn’t happen by chance, they happened because Jules embraced strategic pitching and trusted my process.

If you’re ready to follow in her footsteps and see your name in major outlets, I have two Done-for-You PR spots available in January, so if you want to elevate your brand this year, let me know!

Well, it's snowing here in Devon, really, so I am going out to check it out and will see you back here soon.

Here's to a happy 2025 full of collaborations, connections and elevations.

Take care,

Natalie

P.S.

Don’t miss the Get Into The Press Vision Board Session on 17 January at 11:30am GMT! We'll map out your goals and PR dreams for 2025, and make them happen.

Sign up here: Link