Welcome to SimplePart's Q2 2024 newsletter!
Welcome to the Q2 2024 edition of the SimplePart newsletter! In this newsletter, we'll look at some of the exciting new program launches and product enhancements we've rolled out over the past few months. Our team has been hard at work developing innovative solutions to help automotive parts dealers streamline operations and boost online sales.
In this newsletter you'll find:
Q1 program performance
The power of promotions
One of our SimplePart dealers ran a promotion in the first quarter for one of their sites. Compared to their March 2023 performance, they saw:
Interested in seeing similar success with your parts and accessories website? Schedule a dealer strategy session at coaching@simplepart.com.
New programs
As Infomedia’s partnerships continue to expand across the global stage, we are excited to announce that we have launched a few new SimplePart platform programs in first quarter of 2024:
Creating these partnerships ensures that dealers have the tools they need to generate revenue in the eCommerce sector. Keep an eye out for more program launches to come this year! Are you a Hyundai Canada, Kia US, or Ford Canada dealer? Go to simplepart.com to learn more about program benefits and take it for a test drive!
The latest product news
How the dealer finder drives traffic to your site
How do you capture more traffic from the national site without the extra work? Through the dealer finder feature! If a consumer is shopping on the national site, they can click on the SHOP NOW button and buy the item directly from your online store.
Got questions on how the dealer finder works?
Industry insights & trends
Customer satisfaction in the service bay
According to a recent study, customer satisfaction with dealership service departments and dealerships overall have an advantage over independent repair shops: staff knowledge and specialized, genuine parts. What can you do to bolster staff knowledge? Be sure to keep them aware of new products and features. For anything you and your team need to know about the SimplePart platform, check out our knowledge base.
Recommended by LinkedIn
5 eCommerce shipping tips and tricks
Efficient shipping practices are crucial to your parts counter’s operations and sales. Shipping is not only a necessity, but a profit center for many dealers. It can also be a deal-breaker for many customers when shipping costs are too high.
How EVs are changing the parts and accessories game
The EV revolution is here, make no mistake about it. Yet dealers across the country are wondering how to address this major shift in all areas of their businesses. What can you do to ensure that you’re still meeting your bottom line at your parts counter during this unprecedented time?
IFM on the road
The Infomedia team connected with IFM clients from across the nation at NADA in Las Vegas in February, demonstrating their commitment to driving innovation in the industry. Our team showcased IFM's comprehensive suite of solutions, designed to streamline operations, enhance customer experiences and boost profitability for dealerships and OEMs alike.
Other trends to watch
Increased mobile commerce - According to Forbes, mobile eCommerce is gaining in popularity. With more consumers using their smartphones for online shopping, responsive mobile-friendly websites and dedicated mobile apps will be essential for auto parts retailers.
Rise in the performance parts market – According to Yahoo Finance, the automotive aftermarket is riding the wave of explosive eCommerce growth, with online retail platforms vastly expanding the reach and accessibility of performance parts. This shift underscores today's consumers' demand for seamless, convenient purchasing experiences.
Vehicle fitment data integration - Integrating up-to-date OEM catalog data to show accurate vehicle fitment information on eCommerce sites will improve the customer experience. This helps ensure customers buy the right parts and reduces returns.
The road ahead
As we head into the busy summer season, the SimplePart team remains committed to providing automotive parts dealers with cutting-edge ecommerce solutions. We'll continue enhancing our platform's capabilities to help you capture more online sales.
The insights, product updates, and success stories covered in this newsletter demonstrate SimplePart's dedication to driving your eCommerce performance forward. By staying on top of industry trends and leveraging our innovative tools, you can sell more parts and accessories with less hassle, less work and less order cancellation and achieve continued growth.
We're excited about the opportunities that lie ahead over the coming months. SimplePart is here to support your eCommerce journey every step of the way with powerful technology and hands-on expertise. Here's to your ongoing success!
Stay tuned for our next quarterly issue, which will be packed with more valuable updates to supercharge your online parts sales. Until then, feel free to reach out to your SimplePart support team for any assistance you may need. Let's make the quarter ahead a success!