What is Circularity and What Approach is adidas Taking?

Circularity isn't just a buzzword; it's a departure from the old take-make-dispose linear model and a move toward a closed-loop system. The goal? Minimize waste and maximize resource utilization by extending the lifespan of our beloved shoes and sports products.  In our three-part series, our sustainability team takes you through our approach to circularity.

Read part 1: Our circularity journey so far

Read part 2: How does research shape our approach to circularity

Read part 3: What is our game plan for a circular future

Hit Play to Learn How We Made the Fastest Shoe on Earth

"Innovation at adidas means we deliver only the best for the athlete."

Listen as Marc Makowski, SVP of Creative Direction & Innovation, takes you through our innovation process. From collaborating with elite athletes racing for World Records on the Global stage to a final product for the everyday runner chasing their personal best, we're setting new benchmarks in product innovation for street racing, trail running and more.

Breaking Barriers: Taking Step Towards True Equality in Sports

Discover what drove 3-Stripes team member Clementine to kick start our Breaking Barriers Initiative and why keeping girls in sport means talking periods; 25% of girls globally drop out of sports during adolescence, and 65% of menstruators report period 'leaking’ as their number one concern when playing sports.

Read the full story here