What I've learned from GAMA latest survey in Attracting Top Perfomers
Grigoris Vlachakis
| Insurance Expert | Recruiter-Sales Trainer | Build Trusted Agents | Captive Distribution
-There are too many studies and articles written about how to attract and keep young talent individuals but not such an evaluated and concrete related to our business such that
of GAMA FOUNDATION in Attracting the Right People (2015).
The Survey based on three detailed studies with an in-depth analysis each one:
At the beginning explores the characteristics of today’s top performers, then identifies who are the high- potential prospects and the main obstacles in career attraction, and last defines clear messages that can increase the level of interest in an advisor career.
Above all the significant findings I believe three emerge as the most important for our recruiting and selection procedure.
1 Top performers’ reposite an Insurance career from selling to helping people. Be Selling is not their main motive to follow such a career than that of helping others to meet their goals and overcome difficulties.
What a relief for us who be part of the procedure. “You are a People Person not a Sales Person”
2 Despite the high volume and importance of the Insurance Industry today’s new prospects have little understanding of what the Insurance Agent or Financial Advisor role is, that means obstacles and negative feelings toward a clear career path.
Therefore is a plenty space here in increasing the role awareness (job description) and clarifying the hall aspects of an interesting career. (career seminars, social media etc)
3 Unfortunately we put too much effort to the Selection process than to attract the right individuals.
Of course Selection is important too, but attracting those people who match the top–performers profile will end better results. By other means ‘ send the right message to the ideal candidate’.
In conclusion,
Surprisingly I thought that these findings could have been concerned only to my continent but I see such happens global. What a salvation!
This survey help professionals’ have a clear understanding in what’s about Recruiting Talents , it also identifies who are the people we want to attract and finally what effective messages can be inspirational for them.
As written in the study “We help you to protect your home or we sell home Insurance”. Depends where you sit at the equation , but always upgrade your Recruitment Story
Thanks a lot
Enjoy reading!