What is a PBN backlink?

You may have heard about private blog networks before, but you may not be sure what they are or why they are used. A private blog network is a chain of websites with a single owner. Anyone can own a PBN chain by purchasing multiple website domains.

However, developing worthwhile PBNs, is a complicated process that can cost thousands of dollars. Maybe you heard the term during a conversation or found it in an article online. Whatever the case, if you’re reading this, you probably don’t know what it is or how it works.

Luckily, private blog networks are actually quite simple to understand. At some point in the era of SEO, someone figured out how to build a massive amount of backlinks from high domain authority websites without much effort. They did it by purchasing expired domain names that had already .

With authentic authority being one of Google’s main priorities in 2020, website owners are searching far and wide for the best ways to establish stronger rankings. Among many dominance-, PBN (Private Blog Network) links are talked about as an option to quickly boost Google rankings. However, PBN links are highly controversial.

Many experts highly advise you to stay away from these networks, while others claim to have massive success in using them. A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings.

This scheme is similar to a link wheel or link pyramid, as it involves several different websites all linking to one another or to one central website. While these types of schemes were used commonly years ago, PBNs are now considered a pure black hat tactic and should be avoided at all costs, as they can lead to a loss in rankings, or even a manual penalty. PBNs usually provide little to no long-term value to the websites they are linking to.

AZ Digital Media