What Sparked Our Curiosity Last Week

Mother's Day is around the corner, and as a prime opportunity for brands to drive eCommerce sales, we thought we would share the articles we found helpful in guiding your strategy for Mother's Day.

Let us know if you agree that these articles are worthy of the title, MUST READ.

This week we cover:

🐭 2024 Guide to Mother’s Day Marketing & sales for Online Stores

🐭 16 Simple, Meaningful Mother’s Day Marketing Ideas

🐭 Mother's Day marketing: Insights and campaign strategies for 2024

🐭 5 Mother’s Day marketing tips

If there are topics you want us to focus on in the future, let us know! We want to help you get the information you need.

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2024 Guide to Mother’s Day Marketing & sales for Online Stores

GoDaddy is not a common resource for us to tap into when it comes to Marketing news, but this article caught our eye. Particularly their 14 tips for effective mother's day marketing in your online store.

1. Highlight relevant products.
2. Update product descriptions.
3. Evaluate shipping and returns policies.
4. Check upsells and cross-sells.
5. Create a Mother’s Day gift special incentive.
6. Test the checkout process.
7. Test the rest of the site.
8. Install Google Analytics.
9. Start marketing.
10. Hosting Simple Events
11. Leveraging User-Generated Content
12. Offering a Variety of Gifts for All Mothers
13. Creating a Mother's Day Email Marketing Campaign
14. Utilizing Social Media for Engagement and Sales

You can read their full article here.

16 Simple, Meaningful Mother’s Day Marketing Ideas

WordStream by LocaliQ has an interesting approach to how to your Mother's Day campaign in 2024. It's not just about promoting your products, but reaching consumers in a way that matters to them - social responsibility.

Here are the ideas that Kristen McCormick put forward:

1. Prioritise inclusivity
2. Support a nonprofit organisation
3. Promote a sustainable Mother's Day
4. Create a Mother's Day gift guide
5. Publish and interactive piece of content
6. Invite personal sharing
7. Host a simple event
8. Offer a discount
9. Run a Mother's Day giveaway
10. Publish a “things to do on Mother’s Day” list
11. Do a multi-cultural Instagram Story takeover
12. Send a care package
13. Use creative imagery
14. Use templates
15. Send out a Mother’s Day email
16. Have a countdown

Which ideas appeal to you?

You can read their full article here.

Mother's Day marketing: Insights and campaign strategies for 2024

The Drum shared their insights from a multitude of surveys, and we love their 10 important Mother’s Day stats and facts to know in 2024 before planning your campaigns:

1. Mother’s Day is ranked the fourth most popular national and religious event in the UK, ranking even before Easter and New Year’s Eve (YouGov survey).
2. The retail spending in 2023 in the UK was projected to be £1.28bn (Statista).
3. Over 60% of UK consumers said they were financially worse off in 2023 compared to before (GlobalData).
4. To ensure they purchase worthy gifts for their moms, consumers are buying cheaper items, but more of them (GlobalData).
5. 61% of consumers in 2023 opted for discounted or promotional offers when purchasing gifts for Mother's Day (Mintel report).
6. Experience gifts were trending in 2023 (GlobalData).
7. 57% of consumers agree that gift sets are a good value for money in regards to Mother’s Day gifts (Mintel report).
8. Personalized gifts are getting more popular, with 26% of consumers interested in gifts that can be personalized (Mintel report).
9. The three most popular Mother’s Day gifts in 2023 were flowers, greeting cards, and special outings (NRF report).
10. The most popular destinations to buy Mother’s Day gifts in 2023 were online (34%), department stores (34%), specialty stores (30%), and local/small businesses (24%) (NRF report).

You can read their full article here.

5 Mother’s Day marketing tips

Amazon Ads knows that Mother's Day isn't just driving flower and card sales anymore, with consumer spending on the rise across a full range of shopping categories. They've identified five tips for your Mother's Day campaign:

1. Put customer stories at the center of your marketing.
2. Emphasize sustainability.
3. Don’t overlook luxury shoppers.
4. Integrate your brand with premium streaming TV content.
5. Be vocal.

You can read their full article here.

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