What is visual commerce?
Gabrielle O'Hare
✨Helping women 40+ improve menopause symptoms, energy, focus & productivity & reverse weight gain by changing their dieting mindset around food & exercise | Online Personal Trainer | Speaker | Author
Connecting content with commerce
Visual commerce is the management and control of product images and their direct role as a sales driver in eCommerce.
Content drives sales with better planning
We talk often about improving content, but on a practical level what does this mean?
If retailers want to give shoppers a better understanding of their products as part of a strategy to create more engaging product experience online and drive sales, then its the planning process that needs to be improved.
3 Steps to build into the product content planning process
1. Customer insights - Map out the key shopping missions to find out what information customers need to make an online purchase decision
2. Product information - Check what information you are missing out from your current content - this will tell you what areas you need to address when you are planning new product images, video and copy
3. Content data & measurement - Build meta-data into your content to build up results-based knowledge about what content formulas drive the most sales
These steps feed information into the content planning process and are valuable tools to improve your content strategy and the briefing process. Our short video will tell you more.