What’s the one thing you will hear every time you tell someone you’re thinking about opening a business?

LOCATION! LOCATION! LOCATION!

I couldn’t think of a better location in San Diego than the jewel of the city, La Jolla, CA.

We’re talking about a city where the average home runs around $2.3 million. With such prestige comes a simple yet crucial truth:

The Better the Location, the Higher the Guest Expectations.

Guest expectations start long before they even step foot in your venue. Today’s consumer does more research than ever before.

They’ve scrolled through your Instagram, imagined themselves in that perfect seat, and built up a vision of their experience before arrival.

Here’s where Peak Reservations changes the game. We all know that prime locations come with high rent, but what if guest expectations could also translate into additional revenue?

Cue in Peak Reservations a reservation system that lets guests book the table of their dreams! No more hoping for the best or feeling disappointed when they don’t get that coveted window seat for their big celebration. Instead, they get certainty, and you generate an additional revenue stream for your venue.

Let’s face it, not every visit requires the best seat in the house!

But when guests want that VIP experience, Peak Reservations ensures they can secure it with benefits for both the guest and the business.

Did you know that a 200 seat restaurant can spend close to $90,000 annually just on menu printing costs?

But what if I told you your menu isn’t just a list of dishes, it’s a marketing powerhouse?

A 200 seat restaurant with an 80% occupancy rate and an average turnover of 1.5 times per day will see approximately 292,000 guests per year. That’s nearly 300,000 impressions—an advertising opportunity you might be overlooking.

How are you leveraging your menu to create partnerships with brands you already use?

Take a look at Dave & Buster’s menu—it’s full of brand logos and collaborations. This isn’t exclusive to big chains. Any restaurant can do this—you just need to recognize the value you hold and understand your demographic.

The Luxury Touch That’s Disappearing

What’s a small luxury that you rarely see in venues post COVID?

A restroom attendant.

Beyond offering small conveniences like mints, cologne, or hand towels, a restroom attendant maintains cleanliness and enhances the overall guest experience. It’s a subtle yet impactful detail that reinforces quality and care.

When guests choose a premium venue, they expect a premium experience in every touchpoint—from the table they sit at to the bathroom they visit.

Expectation vs. Reality

High expectations are unavoidable in prime locations—but they’re also an opportunity. Whether it’s premium table reservations, strategic menu advertising, or attention to small details, the key is to monetize expectations while enhancing guest satisfaction.

How is your venue exceeding expectations and maximizing revenue at the same time?

Disclaimer: These ideas are my own and not associated with the brands mentioned or its affiliates.

#expecatation #restaurants #roomforrevenue #LinkedInblog